Content marketing has become every marketer’s favorite topic in the past year. And for good reason. The benefits to your site SEO and overall traffic volume, as well as the fodder for social media sharing and conversations are well documented. It is also rather well known that more frequent generation of content is better. This […]
Content Marketing or Content SPAM? Read More »
Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof
Building Links In a Post Penguin World from Austin SEO Meetup Read More »
Coming out of the holiday season, it is a great time to reflect over how the past year went, what plans and aspirations are in process, and what the coming year has in store for us. Many of us encapsulate this as New Year’s resolutions. It is very refreshing to look at the next year
New Year, New Adventures Read More »
Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find
Social Failures, SMB Blogging, Link Audits, Content Marketing, and More | Return On News Read More »
Bloggers are an interesting bunch. Some of us do it just because we need an outlet for the millions of ideas and thoughts in our heads. Others are blogging to build relationships and have meaningful discussion. You will find those who are marketing a business product or services, and those who are simply looking to
10 Tips To Be A Better Blogger Read More »
The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the
Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online? Read More »
Enjoy today’s contributed content from professional guest blogger Mason Cameron. There are many ways to get traffic to your website, and they all have their positives. Because there are so many options, you need to decide what will work best for you. It’s possible to spread yourself too thin and see no benefit at all
5 Not-So-Obvious Reasons To Use Guest Posting To Build Your Brand Read More »
SEOs come in all shapes and forms. Some of us are full-time professionals focused on every single facet of SEO. Of course, with Google leading the pack by a mile in North America, it’s the most important search engine to optimize for. Not to discount Bing or Yahoo, but they account for less than 20% of
Google SEO Guide: Self-Help Resources Online Read More »
Enjoy today’s guest post from Yasir Khan of Quantum SEO Labs. In this post, he covers off some ways to expand your reach for SEO using Social Media and by connecting with influencers. Social signals are being increasingly considered for SEO, and it is clear that more than quantity, the quality of social signals (that
Using Social Media for SEO Read More »
Today I write this blog post with a heavy heart. Just last night, we returned from a trip back home to visit my family. Normally, a trip like this is filled with joy and laughs, sharing stories, and general goodness. This time was different. You see, 2012 has been a tough year for all of
Ode to Martin: Life Lessons From An Old Friend Read More »
