Blogging

Social Failures, SMB Blogging, Link Audits, Content Marketing, and More | Return On News

Blogging, Content Marketing, Return On News, SEO / Search Engine Optimization, Small Business, Social Media /

Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find […]

Social Failures, SMB Blogging, Link Audits, Content Marketing, and More | Return On News Read More »

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

Analytics, Blogging, Content Marketing, Lead Generation, Marketing, Public Relations, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Training, Usability / UX /

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online? Read More »

5 Not-So-Obvious Reasons To Use Guest Posting To Build Your Brand

Blogging, Content Marketing, Marketing, SEO / Search Engine Optimization /

Enjoy today’s contributed content from professional guest blogger Mason Cameron. There are many ways to get traffic to your website, and they all have their positives. Because there are so many options, you need to decide what will work best for you. It’s possible to spread yourself too thin and see no benefit at all

5 Not-So-Obvious Reasons To Use Guest Posting To Build Your Brand Read More »

Google SEO Guide: Self-Help Resources Online

Blogging, Content Marketing, Research, SEO / Search Engine Optimization, Social Media /

SEOs come in all shapes and forms. Some of us are full-time professionals focused on every single facet of SEO. Of course, with Google leading the pack by a mile in North America, it’s the most important search engine to optimize for. Not to discount Bing or Yahoo, but they account for less than 20% of

Google SEO Guide: Self-Help Resources Online Read More »

Internal Social Networks: The Next Evolution of the Intranet

Blogging, Information Security, Security, Social Media /

Social networks are the backbone of social media, the places where we can virtually gather with likeminded professionals in different companies, locations, and industries. Leading platforms such as Facebook, LinkedIn, and Google+ are well known and understood. And they serve a great purpose for the vast majority of us. From the perspective of the enterprise,

Internal Social Networks: The Next Evolution of the Intranet Read More »

7 Must-Have Plugins for WordPress

Analytics, Blogging, Content Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for

7 Must-Have Plugins for WordPress Read More »

Scroll to Top