#, # Pound, pound. Nope. It’s not a knock-knock joke. They’re read “hashtag, hashtag.” Or, “hash, hash,” if you’re British. Or, “tag, tag,” if you’re a little lazy, like me. But you already know all this if you’ve seen the helpful SNL PSA from social media wizards Jimmy Fallon and Justin Timberlake. (It’s ever so slightly not-safe-for-work […]
Discover and Promote Your Own Good Hashtag Read More »
#Yogais Case Study: Executive Summary An internationally renowned, very esoteric nonprofit, the Himalayan Institute, is a yoga and meditation retreat center. This case study summarizes how they successfully garnered attention, expanding their niche audience through an integrated online and in-real-life hashtag contest. The face-to-face component of this campaign educated and engaged a somewhat reluctant staff
Case Study: A Successful B2C Hashtag Contest Read More »
Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and
Calculating ROI & Other Metrics for Social (Salon) Sales Read More »
When you think about all of the things that make your online presence great, what are some attributes that come to mind? Engaging content? An aesthetically appealing design? Good social interactions? What about website speed? ¼ of all website visitors will abandon your page if it doesn’t load within four seconds. What does this mean? If
Increase Conversion Rates by Speeding Up Your Site [Infographic] Read More »
We reached out to content marketing pros across the interwebs and asked them to riff on the theme of content marketing mistakes: “In the middle of 2015, what are you seeing content marketers do that they shouldn’t? Or not do that they should?” Their comments build on each other, reminding us of how to address content marketing mistakes via
The Biggest Content Marketing Mistakes You Might Be Making [Expert Roundup] Read More »
Social media is now a widely used marketing tool to build brand awareness. Aside from this though, businesses are now also leveraging social media to provide customer service. Customers nowadays are present in multiple social media channels. This made businesses realize that they can uze these platforms to engage with their target markets and provide
Social Media : Empowering Customer Experience Read More »
Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship Let’s step through this labyrinth, so you can get some traction out of your social media efforts. You already know it’s important to have goals “Having” goals takes a lot of work. I mean, sure, I’d like to be rich. Or thin. Or
Do You Even Know What Your Social Media Goals Are? Read More »
Search Engine Optimization or SEO has its own ways for driving traffic in the form of website visitors to a page. There are simple tactics that can make a huge difference to your position on the Search Engine Results Page – and only when applied well can a site assure a free and constant flow of website
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Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative class; Millennials displacing Boomers
Should Your Small Business Bother With Social Media? Read More »
Your website is a lot like a new home. When you build a house, you invest in professionals to build a house that’s structurally sound, and is the nicest one on the block. If you only furnish your new home with cheap, second-hand furniture, your ability to impress people will stop at the front door.
8 Ways to Beef Up Your Content (and Boost Conversion Rate) Read More »
