Please enjoy this guest post by Gary Walker, my colleague over at TopSide Media. It recently appeared on the TopSide blog, and it really hit home since I’m the client who put him through all of this! Gary was great with this project, so take a look at his account of what we did and why.
Negative Keywords Improve PPC Advertising Efficiency Read More »
The following article was written by my colleague Julie Hunt, after we had quite a few conversations about my ongoing CMS / WEM evaluation project I’ve mentioned here previously. I really enjoyed the opportunity to exchange ideas with her, particularly given her vast understanding of the global B2B software market as a whole.
Goodbye Corporate Website – Hello Web Presence Management Framework? Read More »
As I’ve mentioned in this space previously, I have spent a great deal of time of late evaluating various marketing related technologies to build out some efficiencies and adopt some of the newer tricks out there. Last months I dug into my view on the content management space. As it turns out, several of the content management and WEM vendors also include Marketing Automation. So I thought I’d talk a little how to use it to nurture leads.
Marketing Automation: The Importance of Lead Scoring in B2B Read More »
Everyone out there is talking about social media, the new opportunities and risks, and how to best use it. In response, your peers have begun an aggressive push to figure out what the various tools, sites, and techniques can offer their business. This is a great thing, one that I’ve been cheering on since the start.
In reality, we’ve only taken baby steps toward really getting this all figured out in both a personal and business context. With so much left to learn and so many different opinions about this fast-changing area, it’s easy to get carried away with the excitement of mastering some new tricks.
6 Questions To Test Credibility of Content in a Social World Read More »
Really got your attention with that headline, didn’t I? It’s not just a ploy to get cheap clicks.
Enough with the Hype
As you are surely aware by now, I’m a huge fan of social media, new media, social networking, sharing/bookmarking, and pretty much every other cool social offering out there. I spend countless hours playing with different services, sites, and techniques on a weekly basis. Heck, I’ve met some good friends and amazing colleagues through various forms of social networking.
Social Media is NOT a Strategy Read More »
I’ve spent a lot of time recently researching for a new Web Content Management System to replace the HTML-based static website for Anue Systems. In my rather extensive research, I learned something rather concering: this is a diverse, fragmented, and most of all, confusing market!
Web Marketing: Making sense of WCM, WEM, and ECM Read More »
We recently went out in search of a partner / vendor for our pay-per-click activities, and we decided to enlist the help of local provider of search engine marketing services, Topside Media.
They keep a nice blog on their site, and they recently posted a nice list of the “Twelve Questions to Ask Providers of Search Engine Marketing.” It’s a great list, and it also shows off a key reason I decided to work with them: transparency. In fact, Topside was forthcoming enough to bring up most of these topics on their own, and the list is a nice one, so it merits sharing here as well for all of you to review.
Search Engine Marketing: Key Questions to Selecting a Vendor Partner Read More »
It finally happened to me. I never thought it would, but it sure did.
What am I talking about? Information Overload
Social Media: Simplify to Reignite Your Social Network Read More »
Please enjoy the following guest post written by my friends at Top Side Media.
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In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great deal of useful data. This is particularly true for Google AdWords. When specifically set up for testing, the potential is a marketer’s dream. For example, we control the following primary variables:
Search Engine Marketing: Using Google AdWords As A Research Tool Read More »
Last week while traveling to San Francisco for the RSA Conference 2010, I finally took the time to figure out how to use TwitPic from my mobile phone. It was like a revelation! For those of you who follow me, you may have seen as I posted various photos from the trip out there, my dinner the first night, etc. I had a shiny new toy!
Social Media: Think Before You Tweet Read More »
