I originally came across the following video back when it was first released. Today I stumbled on it again and thought it was a great reminder in the wake of the Google Panda, Fresh, and Penguin updates. Although the ranking algorithm continues to evolve, the philosophy behind what ranks well and what does not is […]
Top 5 SEO Mistakes To Avoid Read More »
If you follow SEO and Social, you already realize that social is becoming a major factor in search. Both Google and Bing have emphasized it. Research continues to surface that further proves this is true. Basically, if you’re in the SEO game, you HAVE to figure out social. Okay, soapboxes aside, let’s get to the
Leading Social Media Platforms by Country Read More »
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Keyword Match Types for Google AdWords Read More »
Quick overview of the various types of social media available to all of us today.
Types of Social Media Read More »
Anchored links are good for helping direct users to the right part of a web page right when they click through to view the materials. This post explains the basics of anchored links and how they impact SEO.
Anchored Links: What You Need To Know for SEO Read More »
Subdomains and subfolders are handled completely differently by search engines. Learn when and how to use each the right way.
Subdomains vs. Subfolders: Which is best for SEO? Read More »
We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to
Website Traffic – The Power of Buzz Read More »
Robots.txt allows you to suggest which pages each search engine should not crawl. Learn the basics in this blog post.
Robots.txt: Understanding the Basics of Crawler Management Read More »
Review of the latest updates to Google Sitelinks and what it means for SEO.
SEO: Google Sitelinks Enhancements Read More »
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
SEO Content Strategy: The Importance of Buyer Personas Read More »
