The following guest post has been contributed courtesy of freelance writer Becky Wilcox. She covers some basic items to keep in mind when working to build out your overall presence online. Take one look at practically any sector of business these days, and it becomes increasingly clear just how important the Internet has become in […]
3 Tips for Building a Strong Online Presence Read More »
Marketing Sherpa recently released another solid chart of the week, this one focused on form fields for lead generation. The chart summarizes the list of fields that marketers designated as the most important for lead generation forms. But before we get to the chart, let’s frame the topic to understand why this data is of great
Managing Web Forms For Conversion and Lead Quality Read More »
If you own and manage a website, which all businesses should do these days, you need to be sure it is properly written, configured, and optimized for the search engines to crawl and rank it. There are multiple options for handling your SEO: Put in the time to learn it yourself and hope for the
5 Reasons To Hire a Freelance SEO for your Search Marketing Read More »
Today I write this blog post with a heavy heart. Just last night, we returned from a trip back home to visit my family. Normally, a trip like this is filled with joy and laughs, sharing stories, and general goodness. This time was different. You see, 2012 has been a tough year for all of
Ode to Martin: Life Lessons From An Old Friend Read More »
Social media, as we have discussed here in the past, can take on many different forms. There are things like social bookmarking, micro-blogging, and social gaming, for example. It is important to keep in mind that social networking is a very specific type of social media platform. It also describes a specific set of behaviors
Social Networking Sites: Ranking The Top Services Read More »
The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for
7 Must-Have Plugins for WordPress Read More »
Social Search is a huge priority for Google, so it should be for you as well. They have gone to great lengths to make progress in figuring it out, because their own future depends on it. If you are still struggling to enhance your SERP placement, the following are some tips you can use to
Social Search: How to Maximize Your Online Visibility Using Social Media Read More »
On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B
Online Demand Generation: Top Media Vehicles for Driving Leads Read More »
Welcome to part two of our “Hidden Costs of Social Media” series. Take a moment to read Part 1 before diving into the information below. Cost of Managing As I mentioned in the first installment, setting up / claiming social media profiles and posting information to them is “Free”. But to do it right, there
Hidden Costs of Social Media, Part 2 Read More »
When social media first became all the rage, it was touted as being a great free way to earn some buzz and the resultant awareness. While it is free to open up a social media account, set up a profile, and start networking and sharing links, that is not the whole story. A lot of
Hidden Costs of Social Media, Part 1 Read More »
