UPDATE: Google abandoned author and publisher authority as a strategy in 2014. Today, I highly recommend benchmarking your domain, content, and personal authority using our N.E.E.A.T.T. methodology. ORIGINAL POST For some time now, there has been the misconception that Google+ is meant to be a competitive social media platform to Facebook and/or Twitter. While social […]
Author Authority vs. Publisher Authority for SEO Read More »
Content marketing has become every marketer’s favorite topic in the past year. And for good reason. The benefits to your site SEO and overall traffic volume, as well as the fodder for social media sharing and conversations are well documented. It is also rather well known that more frequent generation of content is better. This
Content Marketing or Content SPAM? Read More »
Since last April, when Google rolled out the Penguin update to penalize link manipulation tactics, interest in link audits has been at an all time high. The days where any link added authority value to your site are over. Now, you need links from the right sites with the right anchor text to ensure that
Link Audits: What to Look for in a Link Profile Read More »
Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof
Building Links In a Post Penguin World from Austin SEO Meetup Read More »
Enjoy today’s guest post by SEO professional Deepak Gupta. The opinions, images, and details below are the that of Mr. Gupta and do not necessarily reflect those of Return On Now. Everyone knows that a website is important for almost every business. It is now an unwritten code that a brick and mortar business has
Google Penguin: What About Older, Established Online Businesses? Read More »
For several years now, videos have been well accepted as tools to help your website rank better. However, there is a widespread lack of understanding about exactly what must be done to make it work properly. This post covers the four most important items to include in your Video SEO checklist. Self-Hosted Videos Opinions vary
Video SEO: Four Ways to Optimize Videos for Organic Ranking Read More »
My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to
Why Aren’t More Of Us Optimizing Websites for Mobile Browsing? Read More »
Coming out of the holiday season, it is a great time to reflect over how the past year went, what plans and aspirations are in process, and what the coming year has in store for us. Many of us encapsulate this as New Year’s resolutions. It is very refreshing to look at the next year
New Year, New Adventures Read More »
There are many great SEO Analytics Platforms on the market today, names such as SEOmoz, seoClarity, Conductor, Brightedge, SEMrush, ahrefs, and more as the list grows every year. Another one of the leaders is Raven Tools. A couple of weeks ago, Raven announced that they are dropping their ranking reports from the product. This is
Reality Check: Stop Obsessing Over Your Site Ranking Read More »
A common topic the past several months has been focused on how limited our options are for building links, ever since the almighty Penguin rained on the link buyers’ parade. Link Building is not dead. You just have to (gasp) earn those links now. Regardless of how much more time and effort it requires, there
Link Building: Another Benefit of Philanthropy Read More »
