On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B […]
Online Demand Generation: Top Media Vehicles for Driving Leads Read More »
Welcome to part two of our “Hidden Costs of Social Media” series. Take a moment to read Part 1 before diving into the information below. Cost of Managing As I mentioned in the first installment, setting up / claiming social media profiles and posting information to them is “Free”. But to do it right, there
Hidden Costs of Social Media, Part 2 Read More »
When social media first became all the rage, it was touted as being a great free way to earn some buzz and the resultant awareness. While it is free to open up a social media account, set up a profile, and start networking and sharing links, that is not the whole story. A lot of
Hidden Costs of Social Media, Part 1 Read More »
Today’s post comes to you courtesy of the newest member of the Return On Now family, John Nettles. John recently joined us to provide copywriting and white paper authoring services. In this post, he covers off five shortsighted stigmas about SEO that should be eliminated from your vocabulary. The recent Google Penguin update has generated
5 Dangerous Misconceptions About SEO Read More »
With all of the recent talk about Google’s algorithm updates and penalties, especially Panda and Penguin, SEOs are scampering to adjust to the changes. Of course, Google is just enforcing what they have told us all along. Create great content, do it consistently, and play by the stated rules of the game. This means no backlink trickery, automated
Four Key Overlaps Between Social Media and SEO Read More »
In the past couple of weeks, multiple clients and networking contacts have asked me for information regarding Baidu, the flagship search engine in China. Since I have collected a list of good data points for responding to those inquiries, I thought it would be a great idea to summarize here for you as well.
Baidu Search: SEO and PPC on China’s Search Engine Read More »
If you are reading this blog post, you already understand the idea of the “blogosphere”. Heck, you are probably blogging on your own or your company’s website. It is known that blogging is beneficial to overall site health as well as SEO. But are you sure you are approaching it correctly? How confident are you
Blogging for SEO Benefits Read More »
Most SEOs and webmasters are rather adept at finding information they need on the leading search engines. While some of this is the result of years of trial and error in entering searches, as well as a deep understanding of how Google indexes and ranks information, there are shortcuts that any of us can use.
Google Shortcuts: 5 Search Strings To Get Better SERPS Read More »
We cover a range of online marketing topics here on Return On Now, with SEO being one of our favorites to discuss and review. Today we offer you a guest post from Samantha Nicole Samonte of Singapore-based online marketing services provider Webcada. In this post, she covers some basic SEO gaffs that no one should be
5 Biggest SEO Mistakes You Can Ever Make Read More »
Many of us like to give back to charities, schools, and other organizations that help make the world and our locales a better place to live. A lot of businesses do this via philanthropy, donating funds to any of the thousands of good non-profit organizations who fight diseases, injustices, and poverty. While philanthropy is a
Cause Related Marketing: Using Social Media For The Greater Good Read More »
