Google decided to deprecate the Google Webmaster Academy effective December 13, 2017. In its place, however, they have created a new resource, their Search Engine Optimization (SEO) Starter Guide. It provides an updated version of the Webmaster Academy, to better align with the large number of changes and updates they’ve made to the algorithm in […]
Beginner SEO Training From Google Webmaster Academy Read More »
Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make
Internet Marketing Spring Cleaning and Refresh Read More »
Last year, I finally bit the bullet and purchased a full access pass to the South by Southwest (SXSW) Interactive Conference. As a local Austin resident, I had taken advantage of the SXSW Music Festival for years. Having made the leap from client side to Return On Now full time in early 2012, the time
SXSW Interactive Last Minute Tips for Noobs Read More »
Trending topics in SEO tend to focus on the more sexy stuff like optimizing the on-page, building links, and how social and author authority are poised to impact performance. While those are all important topics, they matter very little if you have a poorly performing website in the first place. Smart webmasters will do everything
How To Improve Web Page Load Time Read More »
Over the past couple of years, there has been a growing trend of new websites with infinite scroll incorporated. For those of you unfamiliar with the term, the idea of infinite scroll is that you cannot physically scroll to the bottom of a web page. If you get toward the bottom, either additional content will
Infinite Scroll Web Pages and SEO Read More »
Content Marketing has been a hotly contested topic of late. It has been promoted as the best way to market yourself overall, the replacement for link building, and a requirement for success today. While I wholeheartedly agree that content marketing can provide an immense amount of business value, it is not in and of itself
Content Strategy & Content Marketing: Not The Same Read More »
Most of my more recent blog posts have been focused on specific internet marketing concepts, such as SEO, SEM, content marketing, social media, etc. However, if you have been reading my work since our earlier days, you already know that we started out covering a broader spectrum of business subjects. Today, I am taking a
The Secret to A Successful Business Concept Read More »
The blogosphere, message boards, and forums have been up in airs this week after Matt Cutts (Head of Webspam, Google) posted on his personal blog that “guest blogging is done.” Before you read the rest of this post, take a look at the blog post in question: The decay and falling of guest blogging for
Guest Blogging Is Not Dead Read More »
Google recently announced that they are sharing more detailed data about search queries in Google Webmaster Tools. It seems that most of the SEO and Internet Marketing world completely overlooked the announcement, so let’s take a quick moment today to look at what this means and why we should all care. Why Detailed Search Queries
Quick Tour of Detailed Search Queries in Google Webmaster Tools Read More »
Earlier this week, my father shared an interesting story with me. It reminded me of a situation I face when potential clients approach Return On Now looking for “Cheap SEO” or “Affordable SEO”. My dad ran his own uniform company for over 30 years, selling to the oilfield and other industrial companies near the Gulf
Cheap SEO = Bad SEO Read More »
