This week, I presented in front of the Austin Online Marketing Club about what the best business models are if your goal is making money online. The presentation was a different angle for me with this group. Previous presentations were focused heavily on execution, things like how to improve website traffic and lead flow. I […]
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For anyone who keeps tabs on the latest developments in search engine optimization, it is common knowledge that Google Algorithm updates happen on a regular basis. When I say regularly, I’m not talking about once per month. They sometimes will roll out multiple updates in a day – for example, take 2012, when they launched
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Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business
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Google decided to deprecate the Google Webmaster Academy effective December 13, 2017. In its place, however, they have created a new resource, their Search Engine Optimization (SEO) Starter Guide. It provides an updated version of the Webmaster Academy, to better align with the large number of changes and updates they’ve made to the algorithm in
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Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make
Internet Marketing Spring Cleaning and Refresh Read More »
Last year, I finally bit the bullet and purchased a full access pass to the South by Southwest (SXSW) Interactive Conference. As a local Austin resident, I had taken advantage of the SXSW Music Festival for years. Having made the leap from client side to Return On Now full time in early 2012, the time
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Trending topics in SEO tend to focus on the more sexy stuff like optimizing the on-page, building links, and how social and author authority are poised to impact performance. While those are all important topics, they matter very little if you have a poorly performing website in the first place. Smart webmasters will do everything
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Over the past couple of years, there has been a growing trend of new websites with infinite scroll incorporated. For those of you unfamiliar with the term, the idea of infinite scroll is that you cannot physically scroll to the bottom of a web page. If you get toward the bottom, either additional content will
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Content Marketing has been a hotly contested topic of late. It has been promoted as the best way to market yourself overall, the replacement for link building, and a requirement for success today. While I wholeheartedly agree that content marketing can provide an immense amount of business value, it is not in and of itself
Content Strategy & Content Marketing: Not The Same Read More »
Most of my more recent blog posts have been focused on specific internet marketing concepts, such as SEO, SEM, content marketing, social media, etc. However, if you have been reading my work since our earlier days, you already know that we started out covering a broader spectrum of business subjects. Today, I am taking a
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