Electrician SEO: How to Win In the Search Marketing Game
Electrician SEO is a powerful tool for businesses looking to enhance their online visibility and attract more clients.
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6 Tactics for Effectively Presenting Your Product to Website Visitors
Have you ever landed on a website only to feel overwhelmed, lost, or simply unimpressed by the product presentation? How many times have you found yourself squinting at cluttered product descriptions. Or scratching your head trying to decipher the value of what’s offered? We’ve all been there. The internet is full of businesses battling for
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Word-Of-Mouth and Referral Marketing for eCommerce: 8 Tips
Anyone who runs a business understands the value of referrals. As opposed to paying for advertising space or working countless hours to generate content and build links, referral marketing can provide you with the very best leads you can get. It is the payoff for any word-of-mouth your business manages to generate. Word-of-mouth is the
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Helpful Content and Link Spam: Oh My!
In December of 2022, Google rolled out two updates in tandem. One was called the Helpful Content update, and the other was the Link Spam update. Both algorithm changes had intended and (in my opinion) unintended impacts. In this post, I’ll discuss those updates, how it affected our own domain, and things you can do
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Explainer Videos: How They Boost B2C Conversion Rates
A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe
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How to Create High-Converting B2B Instagram Content: 5 Tried-and-Tested Tips
Are you struggling to create a content calendar for your business profile on Instagram? You’ve read all those expert tips on how to use hashtags, when to publish stories, and how often to organize giveaways, but you still don’t know how to make sure your content is top-notch and high-converting. We know that creating quality
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How to Make Your Website Mobile-Friendly
We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and
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Want to Get Into Information Products? Start Here.
Information products, also often referred to as digital products, have been holding strong for some time now. Information products can come in a variety of formats, including written text, audio / podcasts, or even video (streaming or recording). In fact, many online courses you come across are info products, and these tend to be delivered
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2019: Year of Accolades for Return On Now
Our primary focus on the blog is to educate, assist, offer new ideas and tips, analyze industry trends, etc. Today, I want to take a time out to highlight some great news in our world. Return On Now was originally founded in 2009. Yes, this means our 10th anniversary is later this year. We’re almost
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How to Trim Page Weight to Boost Page Speed [INFOGRAPHIC]
Today we have a guest post from AppDynamics. The below includes an infographic on how to improve website performance, particularly page load time. Enjoy the post! What’s one of the most annoying things about using the internet? Sure, there are pop-ups and click-bait sites—but what about speed? The speed of a web page can be
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