Google Analytics 4, often referred to as GA4, is the latest and most updated version of Google Analytics. It brings a fresh approach to web analytics, allowing brands and marketers to easily study important user data, not just basic traffic statistics. GA4 features follow every step of the customer journey across touchpoints. It uses smart […]
10 Secret GA4 Features Worth Knowing About Read More »
Artificial Intelligence (AI) has impacted ecommerce heavily since its introduction, by making tasks more convenient, accessible, and easy to navigate. By 2030, there will be an expected value of $16.8 billion for AI technologies in the eCommerce market, with a 15.7% growth rate in the next eight years. AI is poised to make a huge
How Do New AI Technologies Affect eCommerce? Read More »
Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and
AI Integration in Digital Marketing: Unlocking New Possibilities Read More »
In today’s digital age, social media platforms have become integral to any brand’s marketing strategy. Instagram is no exception. Instagram’s latest feature, Reels, is quickly becoming the go-to platform for brands to showcase their product offerings and create engaging content. Instagram Reels provides a platform for brands to create entertaining videos with creative animations, audio,
Instagram Reels Analytics Guide Read More »
Calls-to-action (CTAs) are an integral part of any conversion optimization strategy. They may seem insignificant and small compared to other elements, but since they are the ones that truly inspire action, they need to be on point. Not to mention that they need to be prominent enough to be seen practically as soon as a
7 CTA Best Practices to Increase Conversions + 10 Great Examples Read More »
In December of 2022, Google rolled out two updates in tandem. One was called the Helpful Content update, and the other was the Link Spam update. Both algorithm changes had intended and (in my opinion) unintended impacts. In this post, I’ll discuss those updates, how it affected our own domain, and things you can do
Helpful Content and Link Spam: Oh My! Read More »
CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action. Marketers use call to actions (CTAs) to improve the chances of conversions. Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign. Get Started With the Conversion
Conversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC] Read More »
The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right
B2B vs B2C Marketing Strategies: Key Differences Read More »
To succeed in the modern Internet environment, your website content needs to be both timely and engaging. When it comes to SEO, forget about algorithms and keywords. If you really want to success with both ranking and engagement, be sure that what you’re offering speaks to your audience’s mindset. You can greatly improve your organic
How To Optimize Link Building By Understanding Your Audience’s Mindset Read More »
When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and
What Is CPM? The Key to Successful Digital Advertising Read More »
