Since last April, when Google rolled out the Penguin update to penalize link manipulation tactics, interest in link audits has been at an all time high. The days where any link added authority value to your site are over. Now, you need links from the right sites with the right anchor text. Link Profiles: The […]
Link Audits: What to Look for in a Link Profile Read More »
As we get a couple of weeks or so into 2013, most of the “predictions” columns, articles, and blog posts have made their way out onto the web. This annual tradition is one that most of us either love or hate. I tend to take a non-biased view to start, but there does come a
2013 Online Marketing Predictions From Around the Web Read More »
My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to
Why Aren’t More Of Us Optimizing Websites for Mobile Browsing? Read More »
Welcome to the first edition of Return On News for 2013. Over the past couple of weeks, the content has kept coming in and I’ve been able to read up on many topics that I had put aside to come back to. So this is a pretty insightful set of content to share today. I
Link Building, Negative SEO, Twitter Disasters, Page Load Time | Return On News Read More »
The following blog post comes courtesy of George Kent of Pentech Consulting. In this post, George provides seven insights that should help you improve the conversion rate of your landing pages. How many people have signed up to your mailing list in the last 30 days? Have you considered the benefits of designing your landing
7 Steps To Designing Better Landing Pages Read More »
There are many great SEO Analytics Platforms on the market today, names such as SEOmoz, seoClarity, Conductor, Brightedge, and more as the list grows every year. Another one of the leaders is Raven Tools. A couple of weeks ago, Raven announced that they are dropping their ranking reports from the product. This is at least
Reality Check: Stop Obsessing Over Your Site Ranking Read More »
The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the
Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online? Read More »
It has been close to two months since I’ve shared anything via Return On News, so let’s take a break from the normal flow of posts to look at some interesting content I’ve curated to Twitter lately. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On
Visual Content, Link Earning, Explainer Videos, and more | Return On News Read More »
Social media, as we have discussed here in the past, can take on many different forms. There are things like social bookmarking, micro-blogging, and social gaming, for example. It is important to keep in mind that social networking is a very specific type of social media platform. It also describes a specific set of behaviors
Social Networking Sites: Ranking The Top Services Read More »
The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for
7 Must-Have Plugins for WordPress Read More »
