CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action.
Marketers use call to actions (CTAs) to improve the chances of conversions.
Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign.
Get Started With the Conversion Rate Optimization Checklist
Start With The CRO Basics
1. Shortlist Your Business Conversion Objectives: Determine the current state of business conversion by gathering information such as current conversion statistics, current conversion goals, obstacles that are keeping you from achieving these conversion goals, and solutions to resolve these issues.
2. Determine User’s Intent For Visiting The Website: It’s necessary to understand the user’s intent or motive for visiting your website. Understanding what users want can help you create a CRO campaign targeting their requirements.
Evaluate Quantitative or Qualitative Data
1. Quantitative Data: Evaluating quantitative data such as website bounce rate, conversion rate, number of customers (loyal, new, and returning), and number of abandoned shopping carts can help you gain insights that can help you improve conversion.
2. Qualitative Data: It presents us with information such as demographics, customer goals, customer behaviour, and biographic information. This information can help you identify and fix the issues that are hampering your conversion goals.
Determine The Best CRO Strategies
1. Places Where You Can Implement Your CRO Strategies: While your website is a great place to start implementing CRO strategies, some pages, in particular, offer a higher conversion rate when optimised strategically. Your website’s home page, website blog, pricing page, and landing pages are a few such places that you have to optimise to improve overall conversion rates.
2. CRO Strategies For Landing Pages: Since landing pages are very essential for conversion, it is necessary to optimise them with product videos, client lists, captivating headlines and authoritative content.
Adopt Other Methods To Boost Website Conversion
There are numerous other ways in which you can boost your website’s conversion.
You can start by designing a website focused on conversion, the use of high conversion CTAs, simple navigation, and effective search options.
You can also take advantage of different content types and formats to boost your conversion rates.
How Can CRO Benefit SEO?
SEO attracts visitors to the website, CRO’s goal is to convert those visitors into followers or customers based on the goals set by the CRO campaign.
Conversion Rate Optimization Checklist (Infographic) by the team at Capsicum Mediaworks, LLP
Nirav Dave
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