AI tools are only as smart as the prompts you give them. If you’re using vague instructions or copy-pasting from generic prompt suggestino lists, you’re leaving a lot on the table.
The right prompt helps AI think like a strategist, not just a writer.
Let’s cut the fluff and walk through the best AI prompts for real-world digital marketing — broken down by channel and use case.
Why Prompts Matter More Than You Think
Most people focus on what AI outputs.
Marketers who get results focus on what they input.
A well-crafted prompt gives context, voice, tone, and direction. It tells the AI how to think. That’s how you move from average to strategic.
Your goal isn’t just speed. It’s accuracy, brand fit, and insights you can act on.
Prompt Structure That Works
The best prompts are specific. They include:
- Role (who the AI is pretending to be)
- Objective (what outcome you’re aiming for)
- Context (what the AI needs to know)
- Format (bullets, paragraphs, table, etc.)
- Tone or style (optional, but helps maintain brand voice)
Let’s look at examples you can start using immediately.
Content Marketing Prompts
1. Blog Post Drafting
“You are a senior content strategist writing for a B2B SaaS audience. Write a blog post titled ‘How to Use Product Demos to Drive Pipeline.’ Keep tone professional but accessible. Use subheads, short paragraphs, and direct language. Avoid passive tense, fluff, and buzzwords.”
“Take this 800-word blog post and turn it into a LinkedIn carousel script. Break it into 5–7 key slides. Keep the tone casual but insightful. Use questions and bold statements to draw attention.”
3. Content Brief Creation
“Act like a content marketing manager. Build a content brief for a blog post about ‘Customer Retention Strategies in Subscription Businesses.’ Include target audience, key points, tone of voice, target keywords, and CTA.”
SEO Prompts
4. Meta Tags
“Write an SEO-optimized title and meta description for a blog post called ‘Top Email Marketing Trends for 2025.’ Keep the title under 60 characters and the description under 156. Use natural language and include primary keywords.”
5. FAQ Schema Questions
“Based on this blog post, write 3 questions and answers in the style of an FAQ section. Keep answers short and clear. Format it for schema markup.”
6. Internal Linking Suggestions
“Suggest five internal links for this blog post based on common SEO practices. The content is about AI-powered lead generation. Provide anchor text and target URL paths.”
Paid Ads Prompts
7. Google Ads Copy
“Act like a PPC expert. Write 3 responsive search ad headlines and 2 descriptions for a SaaS platform that helps HR teams streamline onboarding. Target keyword: ‘HR onboarding software.’ Tone: professional, results-oriented.”
8. Facebook Ad Creative
“Write three short Facebook ad captions for an eCommerce brand selling eco-friendly kitchen products. Include a hook in the first line. Keep each under 100 words. Mention free shipping or satisfaction guarantee.”
9. Landing Page Variants
“Generate two headline and subheadline combos for a landing page offering a free AI audit for marketing teams. Focus one version on pain points, and the other on positive outcomes.”
Email Marketing Prompts
10. Welcome Email Sequence
“Write a 3-part welcome email sequence for new subscribers of a newsletter about marketing automation. Emails should be 100–150 words each. Tone: helpful and curious. End each email with a subtle CTA.”
11. Subject Line Testing
“Write 5 subject line variations for an email promoting a webinar called ‘How AI is Changing Content Strategy.’ Keep them under 45 characters. Use curiosity and specificity.”
12. Re-Engagement Prompt
“Draft an email to re-engage inactive subscribers of a digital marketing tips newsletter. Offer a lead magnet or survey. Tone should be friendly and conversational, not salesy.”
Social Media Prompts
13. LinkedIn Thought Leadership Post
“Write a LinkedIn post as a CMO sharing a bold opinion about the future of third-party cookies and tracking. Mention privacy trends and offer a suggestion for how brands should adapt. Use short paragraphs and line breaks, and avoid common jargon that serves as a ‘tell’ for AI generated social media content.”
14. Twitter Thread Creation
“Turn this blog post into a Twitter thread. Each tweet should be 1–2 sentences and keep readers interested enough to keep scrolling. End with a call to reply or retweet.”
15. Monthly Content Calendar
“Build a 4-week content calendar for Instagram posts for a digital marketing agency. Include one content idea per week with a suggested caption theme, visual type, and hashtag set.”
Strategy & Planning Prompts
16. Campaign Idea Generator
“You are a senior marketing strategist. Brainstorm 5 campaign ideas for a SaaS product targeting enterprise CFOs. Focus on demand generation. Include campaign theme, format, and suggested channels.”
17. SWOT Analysis
“Create a SWOT analysis for a mid-size content marketing agency trying to reposition as an AI-powered growth partner. Base assumptions on typical industry dynamics.”
18. Quarterly Marketing Plan
“Draft a Q2 marketing plan outline for a B2B fintech startup. Include goals, key initiatives by channel, and KPIs. Keep it at a high level but actionable.”
Brand Voice Prompts
19. Tone Refinement Prompt
“Rewrite this email in a tone that sounds more like our brand: optimistic, clear, and no fluff. Keep the original meaning intact. Avoid sounding robotic.”
20. Brand Voice Profile
“Create a brand voice style guide based on this description: ‘Confident, helpful, and blunt. Speaks like a real person. No jargon, no filler. Acts like a partner, not a vendor.’ Break it into tone traits, do/don’t examples, and sample lines.”
Final Thoughts
You don’t need hundreds of prompts. You need the right ones, built around how you think and work.
Start by picking 3 from this list and testing them in your current workflows. Tweak, refine, and improve. AI gets better the more specific you get.
And if you want a framework that shows exactly how to build prompts that drive real marketing outcomes, not just word count?
Join the waitlist for HAIF – the Human + AI Framework that unlocks smarter, repeatable marketing results.
Tommy Landry
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