2018

Top 7 PPC mistakes to avoid

Top 7 Costly PPC Mistakes and How to Avoid Them

When it comes to pay-per-click or CPC marketing, every click counts. And, stakes are high when providing PPC services to customers. That’s because getting them the much-needed clicks to boost business is integral to the success of your own business. Without getting customers clicks, you will lose them and earn a poor reputation. And clearly, […]

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Link Building Ecommerce Website Solail FEATURE

Link Building for Your E-Commerce Website: 4 Things To Consider

When it comes to your e-commerce website, link building is the most challenging part out of the entire SEO process. Experienced SEO specialists are quite aware that they will need strong links to get a site highly ranked. But the question remains, how does one build links that will positively affect their website’s rankings? There

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Social Media Best Practices 2018

Social Media Best Practices for 2018 – INFOGRAPHIC

Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the

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Guide to Google AdWords

Beginner’s Guide to Google AdWords

Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by how many people know very

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Google MyBusiness Screenshot

Optimizing Your Google My Business Page for Local SEO Benefits

Success in digital marketing relies on many factors. One such factor for success is a solid location-based strategy. Google My Business is the first place expert SEOs should start in this capacity. Google My Business is the corner stone to this strategy, and for a very good reason. GMB (for short) is free to use and

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Real Estate SEO Tips

6 Easy Ways To Improve SEO For a Real Estate Website

The Internet is a powerful business tool. However, it’s also the least utilized tool among various real estate professionals. Consumers use the Internet when they need to find homes or research a real estate agent. Undoubtedly, the Internet has changed how renting and purchasing homes and properties are conducted. Because of the powerful appeal of

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Mistakes using content to generate leads

Generating Leads With Content: 3 Things Most Businesses Get Wrong

As an entrepreneur, you’ve almost certainly heard the saying “content is king.” This statement, made famous by Bill Gates way back in 1996, has essentially shaped the way marketers have operated for the past two decades. For those who are just setting out on their entrepreneurial journey, though, this sentiment can be a bit misleading.

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How to Build Social Media Into Your Content Marketing

How to Build Social Media Into Your Content Marketing

Social media and content marketing are not interchangeable terms, although they certainly overlap in many ways. Social media is a very important tool in your overall content marketing strategy and should have just as much, if not more, attention and resources put into it as you do with creating your content. Social media allows you

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Hashtag Marketing

Hashtag Marketing: Boost Social Media Effectiveness Up to 40%

In the present times, hashtags have become a vital element of each and every popular social media channel. Hashtags are popular and will remain so due to the value they provide. Basically, hashtags help people discover new information on different topics. Studies have shown that businesses which use hashtags on Twitter and Instagram are improving

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White Hat SEO FEATURE IMAGE

Why White Hat SEO is The Only Way You Should Pursue Rankings

Want to be at the top of the SERPs for your most important search keywords? Everyone wants to be on top of Google’s results. Why? Because you’ll get more traffic, and subsequently, more sales. How you get to the top also depends on the kind of SEO that you’re doing. Some don’t want to put

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