The biggest challenge in pursuing search engine optimization (SEO) benefits for healthcare websites is keyword selection. When you get it right, it can deliver amazing rewards.
If you want to rank for the best medical keyword phrases, you will need to weave it into your content and optimize from there. Let’s look at some strategies for SEO in healthcare and dental websites today.
How To Select SEO Relevant Keywords For Medical Websites
Keyword research is one of the most significant, high ROI activities in the search engine optimization field. Your medical website will sing or swim based on whether or not it ranks for the right keywords and topics.
By researching your market’s keyword demand, you can not only study what to target with your content and on page, but you can also learn more about your customers as a whole.
It’s not always about obtaining visitors to your healthcare site. More importantly, it is about obtaining the correct kind of visitors.
Research The Best Medical Keywords
First, start by identifying the industry-relevant terms that people are searching for on Google. You should consider anything that relates to your medical healthcare organization and service offering.
Start with Google Keyword Planner or another free tool first. Later, if you want to dig deeper, there are plenty of paid online tools that can help you identify other keywords worth considering.
Create the Keyword Strategy
When deciding what keyword phrases to target, focus on two- to four-word phrases which relate to Medical Clinics. Be sure to filter for which are the best match to the content you already have or plan to compose for your medical website.
With the latest semantic ranking algorithms, a single page could rank for a range of similar and different keywords. The target keyword you select for any particular page should be a great summary of the content on the page. Map all keywords identified to your website architecture across the board.
Tailor Keywords to Specific Services
While developing your medical keyword strategy, focus on both overall keywords for your practice locations as well as those that are connected to specific medical services. It can be easy to overlook the more specific service offerings as keyword targets, but these hold the maximum opportunity to reach prospective patients during the beginning of their research journey.
By focusing on each service line, you may reach a wide range of potential customers or patients, from those who require long-term care to those who may be searching for immediate or emergency medical attention.
Test Your Search Terms
Now, monitor your organic traffic to verify which keywords from your list are most beneficial over time. You may then discover other keywords you overlooked on the first pass.
Use trustworthy SEO resources to monitor your organic performance. Don’t forget to look at full topics, including synonyms, long tail versions, and the original keywords you chose to pursue.
How Dental Website SEO Can Attract New Patients
When finding for a new dentist, people often start with a Google search before looking elsewhere for options. This search is heavily influenced by the local rankings and maps. If your online presence has not been optimized, you can very well miss out on a lot of prospective patients.
It’s no longer sufficient to merely have a dental website live. You have to optimize it if you wish to attain the results you desire. Higher placements on the SERPs directly correlates to more business.
We are lucky to have the Internet at our disposal, which is a huge help in marketing your business more efficiently and cost effectively. But some strategies will work better than others.
Here are some of the things you need to do in order to boost your dental business via the search engines.
Claim Your Local Search Listings
Google Local provides small businesses with the ability to create profiles that appear in search engine maps when someone searches for your dental hospital locally. Services like our own Google Local Business Listing Optimization help small businesses position themselves for placement in those maps and local packs.
Analyze Your Competitors
You should be able to easily identify your competitors’ websites if they are already ranked. This can can give you precious insight into what keywords are effective.
To get started, search Google for a specific treatment or private dentist in your local area, then take a look at the top results. Take not of what they are targeting in the titles of their pages.
Create YouTube Videos
YouTube is the world’s second biggest search engine. If you have the professionals available to create videos, take advantage of that resource.
Videos have less competition than written content. As such, they are more likely to position higher in the results of a Google, Yahoo or Bing search.
It’s not enough to have a specialized looking website with your contact information as well as a list of services. Patients expect you to offer value-added content in the form of blogs, articles, and YouTube videos.
Content is the secret to improving your organic performance for dental websites. You may feel it is difficult to think of topics to write about. Don’t despair — once you’re in the habit of creating customer-facing content, you’ll be able to get started easier and quicker than before.
Use Local Keywords
When promoting and optimizing your website in search of new customers, it is helpful to include local optimization as part of your strategy. Localized versions of keyword terms (e.g. “Dentist in Austin, TX”) are less competitive, since you are not competing with dentists outside the local area.
To identify which local keywords have the most potential, you can also perform some sample searches in your area as well as browse the listings for your competitors.
Acquire Positive Reviews
Reviews are a key piece of local SEO, as citations and reviews are included in the local algorithms and maps. In addition, reviews serve to establish your credibility as a reliable provider based on real customer voices. Be sure to include tactics to encourage reviews from your customers moving forward.
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Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
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