Several months ago, we empaneled a group of communications professionals to tell us where to focus our content marketing time and treasure this year. Then we dove a little deeper into how small/medium businesses and nonprofits could apply all that internet marketing knowledge to their own endeavors. It’s been nagging at me for years now,
But, What Is Content Marketing? 2016 Back to Basics Series Read More »
Friends, let us hope this is the last in a series on how to use, post, and sell on Instagram for small and medium businesses, nonprofits, and private practices, consultants, and service providers. We’ve discussed Instagram as a lead generation tool for your sales funnel. Which is marketing geek-speak for getting people into your store
Actually Selling from Your Instagram Posts Read More »
Last week, we looked at Instagram in the abstract — as something Margaret Atwood may have written at the turn of the century — and then, with a high-level geopolitical analysis — because I fancy the work that Stratfor and the like do for our society. Now let’s get down to brass tacks, por fin, okay? As I’ve said in
Instagram Pros and Cons for Small Business Marketers Read More »
And now, the thrilling conclusion to our mini-series: The Visual Social Platforms: Which One Should Busy Small Biz Folk Be On Now. All You Need to Know Is in the Title — Because Facebook Imagine seeing that title on the worn spine of a paperback in a used bookstore before the turn of the century, if
2016 Social Media Series: Why Instagram? Because Facebook. Read More »
Last week, we took a brief foray into the history of the digital social media so that we could make better informed, supportable decisions on how to allocate our social media and content marketing dollars and efforts. This week, we’ll dive a bit deeper into the “visual platforms” of Tumblr, Pinterest, and Instagram. I will
Which Visual Social Media Should Small Business Use, and Why? Read More »
Whereas Facebook and LinkedIn each merited their own series of posts, we will now turn our attention to Tumblr, Pinterest, and Instagram. For our purposes as small business owners, local and online merchants, one-man-bands, and other bootstrappers, let’s lump these three together as the “visual platforms,” i.e. the newer, sexier social media. But, let’s put air
2016 Social Media Series: Everybody Just Calm Down Read More »
When it comes to using social media for your brand or to promote your work, there are multiple options out there. According to Pew Research, more than half of all online adults use at least two social media platforms. If you’re not sure where to start, it’s important to learn how each social media platform
Choosing the Right Social Channels for your Business Read More »
Hello and welcome back to the 2016 social media series for relative beginners to business social media. Today we turn our attention to LinkedIn Ads. Small biz, local biz, franchisees, every flavor of private consultant from estate planners to wedding planners, massage therapists to art therapists. “Social media is not for everybody” in the same
Learning about LinkedIn Ads: 2016 Social Media Series Read More »
This week, we continue our exploration of LinkedIn as a social media and content marketing platform for small businesses, contractors, nonprofits, private practices, Main Street and online storefronts, and all the little people who don’t staff an entire floor of HQ with marketing analysts. But we turn our attention to the LinkedIn Company Page now. We’re the
Your LinkedIn Company Page: 2016 Social Media Series Read More »
This week, as promised, we’re going to delve into LinkedIn for Small Businesses, Nonprofits, Private Practitioners, and all the Main Street Mom and Pops. Let’s start with Pulse. Pulse is new in the world and newer on LinkedIn. Aside from being “the world’s first personalized business news digest,” or whatever, it’s a lead gen engine
LinkedIn Pulse: 2016 Social Media Series Read More »
