SCORE Content Marketing Training on Social Media

Grow Your Business With Social Media and Content Marketing [SlideShow]

Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics:

  1. What is social media
  2. Why use social media for marketing
  3. What are the types of social media available
  4. How to integrate content, social, and the customer lifecycle into your overall marketing strategy
  5. How to set goals, contain scope, and show successes
  6. Step by step on how and when to use each of the major platforms
  7. How SEO and social media impact each other
  8. Setting priorities and adjusting based on results

As always, I truly enjoyed sharing my experiences with the class. We had some very thoughtful discussion and Q&A throughout the session, and the whole group seemed to come away with new ideas for marketing their own businesses.

Slides: Grow Your Business With Social Media and Content Marketing

Here are the presentation materials. If you are interested in having me do a similar training for your organization or internal team, please contact us today for more information.


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With over 20 years of experience across digital marketing and business strategy, I help companies of all sizes grow through focused, practical execution. My expertise includes SEO, Answer Engine Optimization (AEO), content marketing, and digital advertising. As a marketing and AI strategist, I apply the HAIF (Human + AI Framework) Model to combine advanced AI capabilities with the human touch. This approach enables businesses to streamline operations, scale effectively, and improve marketing performance. I focus on delivering strategies that drive clear, measurable results.
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