Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics:
- What is social media
- Why use social media for marketing
- What are the types of social media available
- How to integrate content, social, and the customer lifecycle into your overall marketing strategy
- How to set goals, contain scope, and show successes
- Step by step on how and when to use each of the major platforms
- How SEO and social media impact each other
- Setting priorities and adjusting based on results
As always, I truly enjoyed sharing my experiences with the class. We had some very thoughtful discussion and Q&A throughout the session, and the whole group seemed to come away with new ideas for marketing their own businesses.
Slides: Grow Your Business With Social Media and Content Marketing
Here are the presentation materials. If you are interested in having me do a similar training for your organization or internal team, please contact us today for more information.
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Tommy Landry
President at Return On Now
As Founder and President of Return On Now, Tommy Landry provides the vision behind our SEO and SEM methodologies. With over 25 years of business experience and a deep understanding of modern internet marketing techniques, he spends his time providing hands-on consulting, insightful content, and engaging public speaking appearances to Online Marketers of all skill levels.
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