Grow Your Business: Social Media and Content

Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics:

What is social media
Why use social media for marketing
What are the types of social media available
How to integrate content, social, and the customer lifecycle into your overall marketing strategy
How to set goals, contain scope, and show successes
Step by step on how and when to use each of the major platforms
How SEO and social media impact each other
Setting priorities and adjusting based on results

As always, I truly enjoyed sharing my experiences with the class. We had some very thoughtful discussion and Q&A throughout the session, and the whole group seemed to come away with new ideas for marketing their own businesses.

Slides: Grow Your Business With Social Media and Content Marketing

Here are the presentation materials. If you are interested in having me do a similar training for your organization or internal team, please contact us today for more information.

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Tommy Landry

President at Return On Now

With over 25 years of experience in digital marketing and business strategy, I help companies grow through focused, practical execution. My expertise spans SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), content marketing, and digital advertising. As a marketing and AI strategist, I apply the HAIF (Human + AI Framework) Model to blend advanced AI capabilities with the human touch. This approach enables businesses to streamline operations, scale efficiently, and improve marketing performance with strategies that deliver measurable results.