I recently came across the following video, featuring Alexi Douvas, a member of the Google Search Quality Team.
He reminds us that Google is primarily interested in serving up the most relevant results.
With as much hoopla we hear surrounding the constant updates and changes to the Google algorithm, they are staying true to this mission statement.
A couple of key Search Engine Optimization related points that stand out:
- Google officially accepts a blog as a good source or reputable fresh content – if you have been waiting to start blogging, there’s no reason to do so any more. Find the time.
- Answer the questions that a user or potential customer would want to know about you, and you will rank better.
- Write for users, not search engines.
They’ve been repeating #3 above for some time now, and the recent updates really do support the notion.
Give a look to the video below and let me know what you think.
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Tommy Landry
President at Return On Now
With over 25 years of experience in digital marketing and business strategy, I help companies improve how they get found and how they grow. My background spans SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and digital advertising, but my focus today extends beyond visibility alone. AI now influences reporting, forecasting, and revenue planning, and I work with leadership teams to ensure those systems support sound decisions rather than quietly reshaping them. Through my Human + AI approach, I help organizations integrate AI into marketing and revenue workflows with clear ownership, defined checkpoints, and measurable results.
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