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Content Creator vs Influencer Marketing for Startups: Which Should You Choose?

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Video / Christopher Antoniades

A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither […]

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2023 Small Business Marketing: Planning For The New Year Early

2023 Small Business Marketing: 5 Ways to Get An Early Start

Analytics, Lead Generation, Marketing, Research, SEO / Search Engine Optimization, Small Business, Social Media / Miley Dowing

The last few months of the year can be chaotic for small businesses. Many companies are facing a seasonal sales push, an impending financial close, and staff with extra stress and commitment. On top of everything, it’s also time to put definitive small business marketing plans in place for the coming year. Small Business Marketing:

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Marketing: Top 5 Free Tools Small Businesses Tend To Ignore

Blogging, Content Marketing, Marketing, Public Relations, SEO / Search Engine Optimization, Small Business / Editorial Team

Today we bring you a guest post from Celina Rodger of Dialed-In Local. In this post, she covers some near obvious ways to promote a small business, all of which are often overlooked for various reasons. When it comes to business, one of the most important rules is that you need to spend money to make

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Social Failures, SMB Blogging, Link Audits, Content Marketing, and More | Return On News

Blogging, Content Marketing, Return On News, SEO / Search Engine Optimization, Small Business, Social Media / Tommy Landry

Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find

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The 10 Commandments of B2B Social Media

Entrepreneurship, Marketing, Social Media / Tommy Landry

Good morning, Merry Christmas, and Happy Holidays. As I sit here awake early with my baby awaiting everyone else (who, by the way, are still sleeping), I decided to share a little holiday cheer by way of my 10 commandments of B2B Social Media.

B2C and P2P are the easiest forms of using social media for most, and we have plenty of materials available in the blogosphere about how to attack those areas. But what I see lacking is a breadth of content about B2B.

So let’s start simple…10 important tips for how to use social media correctly in B2B.

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