When first exposed to social networking, most professionals marvel about how social is “free”. But is it really free? Sure, you can sign up for all the major services and start interacting at no cost. You can engage without any financial investment whatsoever. But is it truly free? Simple answer: No. Social media requires time,…Read More
I recently learned of a cool new website via my ongoing social networking, and I was impressed enough with the idea to share with you here on Return On Now.
For those of you who interact with me on Twitter, surely you’ve seen the materials I’ve been sharing regarding the difficulty of getting your hands on financing or investment capital for your small business ventures. Credit markets have been squeezed to a pulp, it has been challenging to figure out how decisions are being made at the SBA, and angel investors and venture firms are being more cautious than we’ve seen in years when doling out funds. What’s an entrepreneur to do?Read More
With marketing having fundamentally changed over the past several years, it is becoming increasingly important to have an online presence. And this is a great thing for those of us who aspire to operate as solo entrepreneurs or very small companies. Now, your voice can be heard loudly and clearly by more people than ever…Read More
Good morning, Merry Christmas, and Happy Holidays. As I sit here awake early with my baby awaiting everyone else (who, by the way, are still sleeping), I decided to share a little holiday cheer by way of my 10 commandments of B2B Social Media.
B2C and P2P are the easiest forms of using social media for most, and we have plenty of materials available in the blogosphere about how to attack those areas. But what I see lacking is a breadth of content about B2B.
So let’s start simple…10 important tips for how to use social media correctly in B2B.Read More