Posts Tagged ‘personas’
How to Determine If Your Marketing Strategy Is Built With the Customer in Mind
Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In…
Read More8 Ways to Refresh Your Content Marketing Strategy for 2020
Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they…
Read MoreSEO Content Strategy: The Importance of Personas
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
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