Posts Tagged ‘personas’
How to Write SEO-Friendly Product Descriptions for eCommerce
With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business owner, that means that…
Read MoreHow to Create High-Converting B2B Instagram Content: 5 Tried-and-Tested Tips
Are you struggling to create a content calendar for your business profile on Instagram? You’ve read all those expert tips on how to use hashtags, when to publish stories, and how often to organize giveaways, but you still don’t know how to make sure your content is top-notch and high-converting. We know that creating quality…
Read MoreHow to Determine If Your Marketing Strategy Is Built With the Customer in Mind
Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In…
Read More8 Ways to Refresh Your Content Marketing Strategy for 2020
Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they…
Read MoreSEO Content Strategy: The Importance of Personas
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
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