Posts Tagged ‘Link Earning’
Content Optimization: Beginner’s Guide to Google’s E-A-T Principle
Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it…
Read MoreTargeting Average Jane Or Joe? How To Get Them To Contact You
In a perfect world, your prospects – the average Jane’s and Joe’s of this world – would contact you, as opposed to the other way around. We’re not living in a perfect world, but here’s the thing: Getting your prospects so excited about your brand that they initiate contact is totally possible! How so? Let’s…
Read MoreCitations and Brand Mentions: Implied Links for SEO
In the wake of several iterations of the Google Penguin penalties and a recent assault on guest blogging, marketers and webmasters worldwide express confusion and concern over the state of link building in 2014. Link building is no longer a simple volume focused activity. Now, a range of factors impact success, as well as risk…
Read MoreVisual Content, Link Earning, Explainer Videos, and more | Return On News
It has been close to two months since I’ve shared anything via Return On News, so let’s take a break from the normal flow of posts to look at some interesting content I’ve curated to Twitter lately. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On…
Read More