Customer personas -

How to optimize ecommerce conversion rates using the right lead generation funnel

How to Optimize eCommerce Conversion Rates with the Right Lead Generation Funnel

Conversion Rate Optimization, eCommerce, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / Andre Oentoro

Ecommerce has been on the upswing for several years now, boosted even further by the Covid-19 restrictions on brick and mortar businesses. Many of us were forced to stay home all day, every day. Even avoiding trips to the grocery store. Meanwhile, online stores because a must for people across the country. Now that Covid-19 […]

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Software-As-A-Service SaaS Content Marketing FEATURE IMAGE

SaaS Content Marketing in 8 Easy Steps

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization / Nina Petrov

Content marketing for SaaS (Software-as-a-Service) can be challenging. However, you can still get great results with the right approach. You’ll need thoughtful planning to spell out simple steps that you and your team can follow. In this post, I will show you eight easy steps that you can use to improve your own SaaS content

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How to Build Buyer Personas

Advertising, Blogging, Content Marketing, Conversion Rate Optimization, Customer Retention, Inbound Marketing, Lead Generation, Marketing / Vera Mirzoyan

Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.

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How to Create High-Converting B2B Instagram Content: 5 Tried-and-Tested Tips

Content Marketing, Inbound Marketing, Lead Generation, Marketing, Social Media / Tommy Landry

Are you struggling to create a content calendar for your business profile on Instagram? You’ve read all those expert tips on how to use hashtags, when to publish stories, and how often to organize giveaways, but you still don’t know how to make sure your content is top-notch and high-converting. We know that creating quality

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Does your marketing strategy keep the customers in mind?

How to Determine If Your Marketing Strategy Is Built With the Customer in Mind

Analytics, Blogging, Content Marketing, Customer Retention, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Lexie Lu

Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In

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