Learn how AI is transforming marketing analytics and attribution. Discover smarter ways to track performance, assign credit, and make data-backed decisions.
AI-Driven Marketing Analytics and Attribution: Everything You Need To Know Read More »
Companies that understand this shift to Human + AI will scale smarter, operate more efficiently, and outpace competitors.
AI Won’t Replace Marketers—But It Will Reshape How Businesses Grow Read More »
Predictive analytics, powered by artificial intelligence (AI), has emerged as a game-changer. It’s extra useful at helping marketers not only understand current trends but also anticipate future shifts. In this blog post, we’ll explore: Let’s get right to it! Understanding Predictive Analytics in Marketing Predictive analytics involves using statistical algorithms and machine learning techniques to
Predictive Analytics and AI: A Powerful Combination Read More »
Marketing has changed over the years. Gone are the days when marketing solely relied on print ads and other media such as radio and television. In the digital age, marketing efforts are more data-driven. Search Engine Optimization (SEO), the practice of enhancing how a website ranks on search engines, is one of the most effective
How to Improve SEO and Data Collection Using Proxies Read More »
We have witnessed a rising trend in medical marketing mistakes across the board, according to recently published healthcare marketing reports by Smith and Jones 2020 and Smith and Jones 2022, digital marketing experts in the field of medicine. A poorly planned marketing campaign leads to even worse execution. And poor execution won’t just prevent you
5 Medical Marketing Mistakes Doctors Make Read More »
Social data can be a treasure trove of information to factor into your marketing strategy. Use it wisely to optimize the experience for your customers.
How to Use Social Data to Launch a Successful Marketing Campaign Read More »
