Posts Tagged ‘Blogging’

Law Firm SEO: Transparent and Safe SEO for Lawyers

A recent study found that over 443,000 law firms are operating in the United States in 2021. If you own a law firm, the main thing you need to do to make it successful is to find a larger audience. While there are a number of things you can do to find more clients, none…

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How to Promote Better Cost Management with SEO

Digital marketing is very important for businesses in modern times. It is an investment that allows businesses to keep in touch with their audiences from all around the globe. Digital Marketing also helps businesses maintain brand visibility and engagement. But it won’t be cheap if you really want to show ROI. This poses a challenge…

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Why You Need a Content Marketing Consultant

In the business world, everything revolves around content. It helps you build a strong online presence and strengthen relationships with clients or partner companies. However, the biggest problem is staying original. Tens of millions of pieces of content are published every day. How can you ensure that your business will be the one customers notice…

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7 Unique Content Types Proven to Boost Conversions

Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s…

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Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it…

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How to Brainstorm Content for Your Website

Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was…

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6 Digital Marketing Traps and How to Avoid Them

Digital marketing is the lifeblood of every great company.  This makes sense considering everyone spends most of their time on smartphones.  If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019.  While digital marketing tactics…

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3 Ways Advertising Helps Your Online Business Grow In Value

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference.  The owner of…

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6 Ways to Future-Proof Your Content

Creating content for websites is one of the most exciting jobs in the online business. You are out there, using your own creative senses, doing the thing that you like the most. As a reward, people from all around the world get to enjoy and comment on your content, giving you feedback or purchasing your…

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Top 5 Reasons to Use Twitter Ads

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not…

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