Posts Tagged ‘advertising’

How to Engage Customers Through the Gaming Market

The gaming industry is blossoming. During the pandemic, 227 million Americans played video games regularly. Players from all generations flocking to games like Super Mario Bros and Call of Duty. In fact, gaming is now bigger than the TV and music industries combined. As digital technology allows players to download their favorite games without leaving…

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5 Influencer Marketing Tools to Improve Performance

Social media marketing has taken many companies by storm, and now many are looking for the best ways to invest their marketing budget. Marketing through social media influencers has been giving outstanding results across the board. However, some businesses are still struggling to make the most of their marketing efforts. In this post, we will…

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Display Ad Design in 2021: Trends to Know [INFOGRAPHIC]

The world of advertising moves fast. One advertising trend can rise and fall just as quickly as a meme does. A lot of marketers find it challenging to say on top of the game. Regardless, it’s always a good idea to be aware of the latest trends. They are great indicators of what’s going on…

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How to Use Auction Insights for PPC Competitor Analysis

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?…

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How to Do Well at Affiliate Marketing Using PPC

User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a…

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3 Ways Advertising Helps Your Online Business Grow In Value

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference.  The owner of…

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Top 5 Reasons to Use Twitter Ads

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not…

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6 Advertising Ideas That Are Sneaky But Brilliant

In today’s complex markets, consumer behavior is changing rapidly. So rapidly that it is often hard to predict. In order to keep up, marketing must have fresh advertising ideas, and also be highly adaptable and open to change. The time of educated and lucky guesses in digital marketing is over. Today, brands must develop a…

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