Anyone experienced in search engine optimization knows that links are the lifeblood of a well-ranking site. We’ve seen estimates that links represent upward of 40% of the ranking factors. We’ve also seen recent news that implied links are to be added to the equation. But that’s a future-forward conversation, as implied links are more of a […]
8 Facts About Links That’ll Make Your Hair Stand on End Read More »
The search engine optimization community has been up in arms over the past couple of weeks about the removal of Google Author photos from the search engine results pages (SERPs). For those of you who are unfamiliar with the Google Author photos and how they’ve appeared in the past, here is a sample: As you
Does Google Author Status Matter Without SERP Photos? Read More »
Having been in the SEO game for over a decade, I have read an immense number of blog posts, papers, articles, etc. on how indexes work and what goes into Google’s ranking algorithm. As we all know, there are well over 200 factors that impact how a site and page rank. Over the years, I’ve
PageRank is Not a Zero Sum Game Read More »
What a busy week it has been in the search marketing industry. After several months of little noise surrounding new updates, with Google having decided many months ago not to share information about each and every tweak they make to their algorithm, we had two big ones roll out in the past week. First Update:
Google Update Week: Google Panda 4.0 and Payday Loan 2.0 Read More »
For those of you who follow the latest developments in search engine optimization, you are likely familiar with Google Penguin. If that is you, please skip ahead to here to read the open letter itself. For everyone else, let’s take a moment to frame the situation. Google Penguin: The History We have covered the various
Open Letter to Google: Google Penguin Has Gone Too Far Read More »
In the wake of several iterations of the Google Penguin penalties and a recent assault on guest blogging, marketers and webmasters worldwide express confusion and concern over the state of link building in 2014. Link building is no longer a simple volume focused activity. Now, a range of factors impact success, as well as risk
Citations and Brand Mentions: Implied Links for SEO Read More »
I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment
SEO Myths: Theme of the Week Read More »
For anyone who keeps tabs on the latest developments in search engine optimization, it is common knowledge that Google Algorithm updates happen on a regular basis. When I say regularly, I’m not talking about once per month. They sometimes will roll out multiple updates in a day – for example, take 2012, when they launched
Google Algorithm Testing: How Big G Knows What Works Read More »
Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business
Why Inbound Marketing Is The Best Marketing Channel Read More »
Update as of December 13, 2017 Google has decided to deprecate the Google Webmaster Academy effective today (12/13/17). In its place, however, they have created a new resource, their Search Engine Optimization (SEO) Starter Guide. It provides an updated version of the Webmaster Academy, to better align with the large number of changes and updates
Beginner SEO Training From Google Webmaster Academy Read More »
