Search Engine Marketing

Website Traffic – The Power of Buzz

We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to…

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Page Load Speed: Why It Is Critical To Website Conversions and Profits

Enjoy another fine guest post by Gary Walker of TopSide Media.


Driving highly targeted traffic to your website is a critical step, but the landing page still has to convert that visitor to a lead or new customer. We recently helped one of our PPC clients whose online business was being adversely affected by slow page loading on their website. Their case could be useful to other business owners.

Web pages that load slowly can be tricky to find. Why? We’ll list just three of the many possible reasons.

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Negative Keywords Improve PPC Advertising Efficiency

Please enjoy this guest post by Gary Walker, my colleague over at TopSide Media. It recently appeared on the TopSide blog, and it really hit home since I’m the client who put him through all of this! Gary was great with this project, so take a look at his account of what we did and why.

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Google: Can You Really Trust Them Or Not?

Surely you have seen the news by now that Google allows certain employees to manually adjust index rankings under special circumstances. Needless to say, the implications are rather widespread.

According to what I’ve read, employees sometimes have to make a judgment call about whether to lower a site’s ranking for a particular keyword or set of keywords. The main scenario where this is deemed “okay” by Google is when companies vertically integrate to a content-heavy model, using existing “SEO Juice” to enjoy visibility that is not yet deserved. That certainly seems like a good thing, does it not? Particularly since big brands can leverage existing budgets, SEO benefits, etc. much more easily than the smaller outfits or self-employed.

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Search Engine Marketing: Key Questions to Selecting a Vendor Partner

We recently went out in search of a partner / vendor for our pay-per-click activities, and we decided to enlist the help of local provider of search engine marketing services, Topside Media.

They keep a nice blog on their site, and they recently posted a nice list of the “Twelve Questions to Ask Providers of Search Engine Marketing.” It’s a great list, and it also shows off a key reason I decided to work with them: transparency. In fact, Topside was forthcoming enough to bring up most of these topics on their own, and the list is a nice one, so it merits sharing here as well for all of you to review.

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Search Engine Marketing: Using Google AdWords As A Research Tool

Please enjoy the following guest post written by my friends at Top Side Media.


In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great deal of useful data. This is particularly true for Google AdWords. When specifically set up for testing, the potential is a marketer’s dream. For example, we control the following primary variables:

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