I hear this so often: “Okay, I get it. I’m supposed to write a blog. My SEO guy told me to do it. Something about page rank or search engines or whatever, dude. Fine. I’ll blog. But just what exactly do I blog about?” When I hear this from clients and prospects, they don’t sound […]
But, What Should I Blog About? 2016 SMB Content Marketing Back to Basics Read More »
Several months ago, we empaneled a group of communications professionals to tell us where to focus our content marketing time and treasure this year. Then we dove a little deeper into how small/medium businesses and nonprofits could apply all that internet marketing knowledge to their own endeavors. It’s been nagging at me for years now,
But, What Is Content Marketing? 2016 Back to Basics Series Read More »
It’s very important for small business owners to know that getting valuable customers to like what they’re selling is tough. And yet, it’s not something impossible to attain. How Should Startups Design Marketing Campaigns to Grab Attention? If you are accustomed to sending plain text emails to subscribers, reconsider your strategy. HTML emails are a much better alternative.
Techniques to Recapture Customer Attention Through Email Marketing Read More »
Friends, let us hope this is the last in a series on how to use, post, and sell on Instagram for small and medium businesses, nonprofits, and private practices, consultants, and service providers. We’ve discussed Instagram as a lead generation tool for your sales funnel. Which is marketing geek-speak for getting people into your store
Actually Selling from Your Instagram Posts Read More »
In our thrilling conclusion to last week’s Selling on Instagram post — or, as I’ve been calling it, the Social Media Series that wouldn’t end — we bring you a boatload of real-world ways to compel, capture, convince, convert, and cash in. Sharing is Caring: Endorsements https://www.instagram.com/p/BGsjLmPqpT-/ Actress Carrie Ann Moss, whom you probably know
More Ways to Sell Products and Services on Instagram: Social Media Series 2016 Read More »
We’re back we’re going to explore the wonderful world of selling on Instagram. Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or social selling — or anything
How to Sell on Instagram for SMBs: 2016 Social Media Series Read More »
And now, the thrilling conclusion to our mini-series: The Visual Social Platforms: Which One Should Busy Small Biz Folk Be On Now. All You Need to Know Is in the Title — Because Facebook Imagine seeing that title on the worn spine of a paperback in a used bookstore before the turn of the century, if
2016 Social Media Series: Why Instagram? Because Facebook. Read More »
Last week, we took a brief foray into the history of the digital social media so that we could make better informed, supportable decisions on how to allocate our social media and content marketing dollars and efforts. This week, we’ll dive a bit deeper into the “visual platforms” of Tumblr, Pinterest, and Instagram. I will
Which Visual Social Media Should Small Business Use, and Why? Read More »
When it comes to using social media for your brand or to promote your work, there are multiple options out there. According to Pew Research, more than half of all online adults use at least two social media platforms. If you’re not sure where to start, it’s important to learn how each social media platform
Choosing the Right Social Channels for your Business Read More »
Hello and welcome back to the 2016 social media series for relative beginners to business social media. Today we turn our attention to LinkedIn Ads. Small biz, local biz, franchisees, every flavor of private consultant from estate planners to wedding planners, massage therapists to art therapists. “Social media is not for everybody” in the same
Learning about LinkedIn Ads: 2016 Social Media Series Read More »
