Instagram has been growing for over a decade. In that time-frame, it has evolved into a new way to market to billions of people. Thus, the social media influencer was created. Who is an Influencer? An influencer is a person that has the trust of an audience. They can grow this audience in multiple ways, […]
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You’re a business owner who’s planning to build a foundation in the digital landscape. The only problem is that you don’t know where to begin. This is one of the most common problems that fledgling online marketers face when expanding their online reach. Fortunately, a lot of pioneers have shared some techniques on how you
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Back in 2001, a team of software developers gathered to discuss how they could streamline work processes. The result of this meeting was the Agile Manifesto. This document includes 12 principles for effective project management, discouraging the role of excessive meetings and documentation. Today, Agile is everywhere. While some consider it a buzzword, Agile is
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Any business owner who wants to establish a solid online presence realizes how important their website is. And if you want it to rank well, it must be fast and optimized for search. After all, your website can bring your business and branding closer to your target audience than any other marketing vehicle can. In
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When we look at LinkedIn advertising, the process may seem quite similar to other social media platforms. But, it is very different when we look at the end results. So, what makes LinkedIn stand out? There are many informal advertising channels at our disposal today. These platforms are tailored mostly for our profiles. It is
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Multilingual digital marketing is not new. Many large, middle, and small-scale businesses are already using multilingual strategies to improve their digital marketing campaigns. Let’s review the business benefits of employing multilingual strategies within your digital marketing efforts. New Business Markets Of course, multilingual digital marketing provides one huge benefit right out of the gate: it
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Ebook creation is a lot of hard work, but it can also be quite rewarding in the long run. It is one of the most cost-effective methods used by businesses for promoting and marketing products/services. eBooks can help generate targeted leads, which in turn will help boost the ROI on your marketing efforts. Free eBooks
eBook Marketing Best Practices: 21 Tips [INFOGRAPHIC] Read More »
Did you know the total number of active social media users is expected to increase to 3.1 billion in 2021? It’s evident that marketers cannot afford to ignore the potential of social media for targeting the right audience. It can be a great platform to showcase your products, raise brand awareness, engage your audience, and
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The COVID-19 pandemic continues to impact the economy. While some states are beginning to push for businesses to reopen and for people to return to work, demand continues to flounder. Many e-commerce businesses are struggling. Demand for products may be down for on only an item or two if they’re lucky. For many, it’s down
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There is no doubt about it: the CoronaVirus has changed the world. Hopefully we can soon return to at least some form of “normal,” but there are still so many unknowns. Even without the influence of a global pandemic, SEO is always changing. Thanks to COVID-19 shutting down businesses across the country, the digital sector
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