Whether you are selling a product, offering digital services, or running a non-profit, building solid brand awareness is the first big step in getting your name out there. With social media on the rise and videos being super popular across nearly every platform, whipping up some awesomely captivating clips is a great place to start. […]
How to Build Brand Awareness on Social Media Using Videos Read More »
Depending on your marketing goals, you will probably want to use different promotion strategies Fortunately, Digital Marketing is both easy and cost effective. This is why it has become a staple in the promotional efforts of nearly every business nationwide. And as a business owner, you can’t wait months or years to see a return
Digital Marketing: How To Get Fast Results Read More »
Most successful businesses are built on top of a brilliant idea. Of course, you’ll need to work hard to actually build on top of the idea and make it a success. Failure to execute is the reason that less than 25% of new businesses make it longer than 15 years. Specific areas of failure can
How SaaS SEO Helps Increase Leads and Grow Your Business Read More »
Surely you’ve heard the old adage: “There is no such thing as bad publicity.” While it may not be the case 100 percent of the time, the saying still contains a kernel of truth. In this post, we will explore the concept of using controversy in your marketing how it might help or hurt your
Controversial Marketing: The Risk and The Payoff Read More »
One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating
Ultimate Guide to Creating #PPC Ad Copy for B2B Read More »
Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective
Landing Page Tips for Better Conversion Rates and Revenue Read More »
In today’s world, companies have a lot of challenges to overcome if they want to win a share of the market. Everybody’s doing digital marketing, and it is not a secret. However, not everybody does it equally well. Therefore, you need to find a way to evaluate your online marketing efforts continuously, so you can
Heat Maps: What They Are and How to Generate One Read More »
Information products, also often referred to as digital products, have been holding strong for some time now. Information products can come in a variety of formats, including written text, audio / podcasts, or even video (streaming or recording). In fact, many online courses you come across are info products, and these tend to be delivered
Want to Get Into Information Products? Start Here. Read More »
There are many strategies for successfully positioning a brand in today’s competitive market. From advanced digital marketing techniques to fun guerrilla methods, there’s always a way to reach your target audience. However, when all things are said and done, the old methods still work just as well. This is why building brand trust and brand
4 Tips to Build Brand Trust in eCommerce Read More »
Fun fact: The number one organic search result on Google receives 31.7% of all clicks. Less than 1% of all Google searchers click through to the second page of results. If you want your business to grow, you absolutely MUST get your content ranked on page one of the SERPs. However, a lot of marketers
Reel Them In: How to Use On Page Optimization to Increase Organic Traffic Read More »
