Lead Generation

How to Make Your Website Mobile-Friendly

We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and…

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2021 Digital Marketing Trends for Financial Services

The modern world moves at the speed of light. Meanwhile, the economy and free market must move with it. If you want to survive in an ever-changing financial services industry, you will need to keep up with current trends in both finance and marketing.  Along with the more broad financial marketing trends, it is also…

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3 Ways Advertising Helps Your Online Business Grow In Value

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference.  The owner of…

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Top 5 Reasons to Use Twitter Ads

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not…

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4 Tips to Promote Video Content

Video is a powerful content medium for storytelling. It can have a big impact on the success of your content marketing efforts and promotional campaigns. It also serves as an effective way to connect with people and establish deep relationships with your target audience. And if you want to succeed with it, you need to…

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How to Use Social Data to Launch a Successful Marketing Campaign

Every marketing professional knows that it is impossible to launch a social marketing campaign without relevant data. Target audience data has also been an object of speculation for many years. Here is why: by 2020, 92.1% of U.S. companies were using social media in their marketing campaigns. The social media market alone costs billions of…

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Multivariate and A/B Testing For SEO: How to Do It the Right Way

As the shift to digital accelerates with each passing day, marketers are working hard to find the most effective strategies for search engine optimization. A big part of success  here is understanding of how users respond to your website. And the best way to find this information involves a range of website testing methods. These…

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Social Media Marketing: How It Has Evolved and How Businesses Can Keep Up

Social media marketing is an integral part of your digital marketing strategy. Or at least it should be. By showing an ability to help brands build up their online presence, social media blossomed into more than just platforms to keep people connected. But its ever-changing nature can, at times, be overwhelming for marketing professionals to…

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