Lead Generation

3 Reasons Why PPC Leads Do Not Convert Into Customers

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance […]

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Multilingual Tweeting to Further Your Global Brand

Today’s guest post provided by Shara Clark, who markets and writes about global language school Glovico. In this post, she analyzes how to approach tweeting in multiple languages – why, how, and even a little bit about when. An estimated 13% of the global population speaks English. As a global marketer, that leaves you with

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Managing Web Forms For Conversion and Lead Quality

Marketing Sherpa recently released another solid chart of the week, this one focused on form fields for lead generation. The chart summarizes the list of fields that marketers designated as the most important for lead generation forms. But before we get to the chart, let’s frame the topic to understand why this data is of great

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