Lead Generation - Page 16 of 19 -

Why Email Marketing Still Matters Even with Social Media

Why to Integrate Social Media Channels With Email Marketing

Customer Retention, Lead Generation, Marketing, Mobile, Social Media / Christopher Austin

Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around us progresses. Any business owner, no matter if […]

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Inbound Marketing Prerequisites to a Successful Program

Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Tommy Landry

For several years now, Inbound Marketing has taken the helm as our most “talked about” strategy for driving interest and leads. Why? Because it works! This is how we built up our own demand and lead gen efforts. Content driven Inbound is a proven way to accomplish these things, and my agency has witnessed firsthand

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White Papers Still Compel and Convert Leads

White Papers: Still a Way to Compel and Convert Leads

Blogging, Content Marketing, Lead Generation, Marketing, Small Business, Social Media / Suzanne Hoenig

For our follow-up to last week’s Expert Round Up about the utility of white papers in content marketing, we’re pleased to present friend of the blog, Tim Walker, with the “How To.” Tim is an expert content marketer, author, speaker, and all-around Renaissance man. He has been learning the business of technology since he joined

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White Papers: An Investment in Content Marketing

Do People Really Read White Papers? [Expert Roundup]

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Small Business, Social Media / Suzanne Hoenig

A couple months ago I was working with a client on my very first freelance “white paper.” Two things: On one hand, I feel like this is such a major milestone that I should get a Christmas tree ornament. On the other hand, my degree is in English. I started writing novel academic research (it

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6 Major Strategies to Conquer Your Direct Marketing Challenges

Analytics, Customer Retention, Lead Generation, Small Business / Sophia Wright

Balancing your budget, visibility, and messages can be difficult for you and your business. And when it comes to the digital world, your voice is competing to be heard with a wide range of other inbound and outbound marketing efforts. However, “old school” Direct Marketing is one place where you can rise above the crowds

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How to Improve Your Conversion Rate Using SEO

Analytics, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Mobile, SEO / Search Engine Optimization, Social Media / Tommy Landry

The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again. Understanding how SEO connects to real-world business can reduce

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How to Link Facebook Posts to Business Outcomes

Analytics, Inbound Marketing, Lead Generation, Marketing, Mobile, Small Business, Social Media / Michael Bird

Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, it comes down to good, old-fashioned strategy. Do

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8 Ways to Beef Up Your Content (and Boost Conversion Rate)

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization / Jackie Dana

Your website is a lot like a new home. When you build a house, you invest in professionals to build a house that’s structurally sound, and is the nicest one on the block. If you only furnish your new home with cheap, second-hand furniture, your ability to impress people will stop at the front door.

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10 Steps for Conducting a Successful PPC Audit

Conversion Rate Optimization, Lead Generation, Mobile, Search Engine Marketing / Tommy Landry

Creating and deploying a brand new pay per click (PPC) campaign from scratch is probably the easiest way to get started working with a new SEM provider. Simply build it, test it, and optimize it. On the other hand, the situation is completely different for those of us who have a history of PPC advertising

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Authenticity: The Key to Inbound and Internet Marketing

Authenticity is the Key to Successful Inbound and Internet Marketing

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media / Tommy Landry

Internet marketing has been around for years, but it continues to evolve before our very eyes. How long have you been involved in the internet game? If longer than five years, you witnessed the “old west” feel of the internet’s early days. Back then, SEO was more about keyword density, sites ranked based on having

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