Lead Generation

Tips for B2B Lead Gen using Digital Marketing to Improve your Return On Investment ROI

Best B2B Lead Generation Tactics for your Digital Marketing Strategy

If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true […]

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FEATURE Ultimate Cheat Sheet LinkedIn Ad Types

A Comprehensive Guide for Linkedin Ads and Dimensions [INFOGRAPHIC]

When we look at LinkedIn advertising, the process may seem quite similar to other social media platforms. But, it is very different when we look at the end results. So, what makes LinkedIn stand out? There are many informal advertising channels at our disposal today. These platforms are tailored mostly for our profiles. It is

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21 Tips for Marketing a eBook

eBook Marketing Best Practices: 21 Tips [INFOGRAPHIC]

Ebook creation is a lot of hard work, but it can also be quite rewarding in the long run. It is one of the most cost-effective methods used by businesses for promoting and marketing products/services. eBooks can help generate targeted leads, which in turn will help boost the ROI on your marketing efforts. Free eBooks

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Marketing Strategies to Increase Conversions Social Media FEATURE IMAGE

4 Super-Effective Marketing Strategies to Increase Conversions through Social Media

Did you know the total number of active social media users is expected to increase to 3.1 billion in 2021? It’s evident that marketers cannot afford to ignore the potential of social media for targeting the right audience. It can be a great platform to showcase your products, raise brand awareness, engage your audience, and

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How Customer Reviews Impact Voice Search

How Customer Reviews Impact Voice Search

Most business owners and marketers alike understand the importance of Search Engine Optimization (SEO) and having a strategy in place to consistently improve it. Any business with a website or digital presence wants to appear at the top of the SERPs (Search Engine Results Pages), and there’s a good reason why. The first five organic

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Value of Data Analytics

Five Ways Effective Data Management Helps Boost Ecommerce Sales

E-Commerce is poised to continue growing, but it comes with certain challenges. How do successful E-Commerce Businesses stay ahead of their competition, which has never been tougher than today? Here is where data management for your business comes into play. A few simple tips and tricks can help businesses build a unique brand and draw

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How to Get More from Instagram, Twitter, LinkedIn, and YouTube

How To Get The Most From LinkedIn, YouTube, Twitter, and Instagram

There are a lot of social media platforms. It can be daunting to manage all of them. But, did you know that each social media platform can generate and nurture leads? In this guide, we take a look at the ten ways you can use social media profiles to grow your business and increase revenue.

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Generate More Leads With Conversational Marketing

Generate More Leads With Conversational Marketing

Fresh leads are the lifeblood of every business. And yet, 61% of marketers cite lead generation as their top challenge. Nowadays, customers have an abundance of different options to choose from. You have to do your very best in order to attract and keep them. That’s why you have to update your marketing and lead

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How B2B Companies are Successfully Using Instagram for Marketing

5 Ways Big B2B Companies Use Instagram Marketing

Most B2B companies don’t prioritize Instagram as an important social media channel. Although 75% of B2B buyers use social media when making their purchase decision, marketers still believe that Instagram is a powerful marketing tool only for companies that target their customers directly. However, it’s high time to realize the power of Instagram marketing for

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Google AdWords Close Variants can Boost Traffic and Conversions

How to Boost Traffic and Conversions with Google Ads Close Variants

Have you ever mistyped a brand or product name, and yet, Google provided you with a perfect result? With each algorithm update, Google is getting smarter. Its algorithms are designed to “understand” what a user is searching for, irrespective of their spelling or grammar mistakes. When investing in Google Ads, your goal is to put

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