This week, it seems like a great time to do an edition of Return On News. We haven’t done one in at least a month or two, and there have been a ton of great articles that I’ve come across in the past few weeks. Of course, it has been a very busy time in […]
Return On News: Mobilegeddon, Ecommerce, Social SEO Read More »
Internet marketing has been around for years, but it continues to evolve before our very eyes. How long have you been involved in the internet game? If longer than five years, you witnessed the “old west” feel of the internet’s early days. Back then, SEO was more about keyword density, sites ranked based on having
Authenticity is the Key to Successful Inbound and Internet Marketing Read More »
I have to say, one of the joys of working in marketing is the ability to write and share my own thoughts, expertise and opinions on a weekly basis. I absolutely love writing and plan to do so for as long as my fingers can type. Of course, it all looks more fun when you
How To Pick A Good Blog Post Topic Read More »
During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics and strategies that set you up to receive
Why SEO Is the Best Inbound Marketing Investment Read More »
In recent years, a lot of people have complained about the reduction in keyword data from Google’s Keyword Planner and Google Analytics. While Google’s tools are still a good place to look for higher traffic keywords, long tail keyword data has become more difficult to find. And most search traffic to a website comes from
5 Keyword Research Tools to Use in 2015 for More Search Traffic Read More »
It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear are things like: Should I spend my time making sure my website is easy to use? Would I be better served focusing on traffic generation? Are the two areas completely separate or overlapping? Ultimately, what do I need to do
What’s More Important: User Experience or SEO? Read More »
Today we offer you a guest post from Ernest Thompson of http://buyviewsreview.com/, reviewing some ideas to help you generate content for social media when promoting your brand. Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the
10 Content Ideas for Social Media Success Read More »
As one of the more intriguing internet marketing stories of the past week, Google has announced that they have partnered with Twitter again. If you recall, Google had access to the Twitter “fire hose” a few years ago, but that agreement expired in mid-2011. Since that time, tweets have gone mostly unindexed (some sources have
The Google and Twitter Deal: How, Why, and What to Know Read More »
By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search
How To Write Blog Posts That Will Rank Well and Engage Readers Read More »
Every now and then I’m allowed to have ‘fun’ at the office. Typically, this fun is forced upon me in the form of videos vaguely related to the social media job at hand. One such bit of fun was actually enjoyable! The video below talks about Facebook fatigue and your friends, and is a pretty
The Most Annoying Facebook Business Page Habits Read More »
