There are some smart content marketing strategies, but the best one by far is to have great content. It doesn’t matter how much you write, or how well you market the content if you can’t actually put onto paper anything that people want to read. Then you might as well be throwing your work down a […]
6 Tools To Improve Your Content Writing Skills Read More »
Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things. If that’s your strategy, then boy are you missing out! Content marketing is so much more than that. So how do you effectively content market
Smart Content Marketing Strategies for Bloggers Read More »
How easy was it for you to come up with a name for your business? If you’re lucky, a great name popped into your head before you were even sure you were going to start a new business at all. From there, everything was smooth sailing and you didn’t have to think twice about what
Tips for Choosing a Catchy Domain Name Read More »
We work with a range of client types here at Return On Now. At least once per quarter, we run across a situation where there is almost certainly a Negative SEO attack either underway or already completed. Just this month, I was working on an Online Reputation Audit for a new client. Their main concern
Five Ways to Pinpoint a Negative SEO Attack Read More »
With a major election occurring in a few short days here in the United States, we are seeing an amazing amount of coverage in the media and commentary on social media. It’s simply astounding to see the dialogue playing out right before our eyes. Given the current environment in this country, I felt it was
Politics and Marketing Simply Don’t Mix Read More »
I don’t know about your world, but in my personal experience, the use of social media as a marketing gimmick seems to be on the wane. That is, as a private user of various social channels, I’m seeing fewer come-ons, fewer automatic direct messages to new followers, fewer follow-back promises, fewer reciprocal follow rings, and
The Anti-Social-Media-Marketing Manifesto 2016 Read More »
Tommy Landry, the show runner here, suggested many moons ago that I draw up a quick post to predict the social media platforms of the future. We both agreed it would be a no-brainer and, therefore, easy-to-write. And, yet… The answer was so obvious that I didn’t reckon I could find 600 words to put
Which 3 Social Media Platforms Will Be Around in 3 Years? Read More »
For several years now, Inbound Marketing has taken the helm as our most “talked about” strategy for driving interest and leads. Why? Because it works! This is how we built up our own demand and lead gen efforts. Content driven Inbound is a proven way to accomplish these things, and my agency has witnessed firsthand
Inbound Marketing Prerequisites to a Successful Program Read More »
If you’ve been paying attention to the latest trends in content marketing and SEO, you are surely aware of the AMP initiative that was publicly announced in late 2015. For those of you who have not yet seen it, you can read more about AMP on CMSwire here, here and here. Short on time? Start
AMP: The Beginning of the End for Standalone Smartphone Apps? Read More »
A couple months ago I was working with a client on my very first freelance “white paper.” Two things: On one hand, I feel like this is such a major milestone that I should get a Christmas tree ornament. On the other hand, my degree is in English. I started writing novel academic research (it
Do People Really Read White Papers? [Expert Roundup] Read More »
