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Inbound Marketing

Grow Your eCommerce Store with These 5 Content Marketing Strategies FEATURE

Grow Your eCommerce Store with These 5 Content Marketing Strategies

Blogging, Content Marketing, eCommerce, Inbound Marketing, Marketing, Social Media /

Since the advent of the internet and cashless spending, eCommerce has been on the steady rise with no signs of stopping. Today, a great number of entrepreneurs have chosen to forego physical stores. Replacing the “brick and mortar” mentality, they are exclusively focusing their efforts online. As a result, they’re growing their businesses while raking […]

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Single Page vs Multi-Page Website for SEO and UX

Pros and Cons of a Single-page Website for #SEO

Blogging, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX /

In an attempt to find the best possible way to draw the attention of their audience, many companies are opting for a single-page website. This means that all the information your website visitor may want to receive can be found on the one same page. Apart from allowing for a beautiful design to be applied,

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How to reach your first 5K YouTube Followers

5 #SEO Benefits of Using Online Video Content on Webpages

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video /

When it comes to establishing a connection between your business and its target audience, video content offers a number of powerful benefits that you won’t achieve with other mediums. Not only is video naturally more emotional and engaging when compared to plain text, but it’s also more persuasive. In fact, about 64% of people say

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SEO Tips to Outrank Competitors - Coffee Cup Desk Online Marketing Image

7 #SEO Tips to Outrank Your Competitors

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

SEO is a great tool used by companies to market their products so that they can increase their revenue. Most successful companies use SEO to reach out to their customers online. In today’s world, where competition among companies is tough, you should absolutely lean on SEO to gain an advantage over your online competitors. As

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PPC vs SEO Feature Image

#PPC or #SEO – Which is Better for You?

Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization /

Brands often find it confusing to decide which marketing method to select between professional Search Engine Optimization (SEO) and Pay Per Click (PPC) / Search Engine Marketing (SEM). Brands with huge budgets can opt for PPC, but the results won’t be long-lasting. Conversely, brands with smaller budgets can opt for SEO to ensure long-lasting benefits.

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Google Bing Logos FEATURE IMAGE

Google Vs. Bing for SEO: Should You Target Both?

eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search

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Voice Search FEATURE IMAGE

Voice Search: The Latest Trends [INFOGRAPHIC]

Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization /

Voice search has been making waves through the search industry for the last few years. And it won’t be slowing down its momentum any time soon. Millions of consumers now do their daily shopping through smart speaker devices like Amazon Alexa & Google Home. With all of this growth, Voice Seearch simply can’t be ignored

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FEATURE IMAGE: Improve Your Local SEO

Take Over Google Maps With These Local SEO Tips

Entrepreneurship, Inbound Marketing, Lead Generation, Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Small Business /

With so much choice on the internet, local businesses can feel drowned out. Many of us use the web to access things we can’t find locally. But does that mean local businesses shouldn’t worry about their internet visibility? Not so fast! Local products and services are increasingly popular. Some studies suggest hat interest in local

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Return On Investment ROI Influencer Marketing

3 Underrated Advantages of Influencer Marketing

Content Marketing, Inbound Marketing, Marketing, Mobile, Social Media /

Today, brands allocate dedicated budget for influencer marketing. During 2017, 63% of companies decided to increase the budget for their influencer marketing strategies, according to a survey by bloglovin.com. Unlike traditional marketing, influencer marketing helps brands to gain as well as retain customers. In addition to this, influencer marketing is also a cost-effective strategy for brands

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Advanced Link Building techniques to Enhance Your Off Page SEO

Boost Your #SEO with Advanced Link Building Tactics & Tips

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization /

The rules of Search Engine Optimization are constantly evolving at the behest of Search Engine Behemoths like Google. Heck! Brands have to continually upgrade and re-invent their SEO strategies if they want to stay relevant. No doubt, black hat strategies — such as dubious link-building — are now flagged down by Google’s ever-changing algorithm. For

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