Content Marketing

Authenticity: The Key to Inbound and Internet Marketing

Authenticity is the Key to Successful Inbound and Internet Marketing

Internet marketing has been around for years, but it continues to evolve before our very eyes. How long have you been involved in the internet game? If longer than five years, you witnessed the “old west” feel of the internet’s early days. Back then, SEO was more about keyword density, sites ranked based on having […]

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40 Questions to Ask When Starting a New Blog

Starting a Blog? Ask Yourself These 40 Questions.

So you have decided to start your own blog. Good for you! Blogging is a great way to express yourself and share your ideas with the world. It can provide rewards many times over. I, personally, have tremendously enjoyed blogging over the years. But as with any new undertaking, it’s not all perfume and roses.

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5 Best Free CMS Options

How To Write Blog Posts That Will Rank Well and Engage Readers

By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search

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7 reasons to outsource SEO rather than DIY

7 Reasons to Outsource SEO Instead of Doing It Yourself

Search engine optimization has undergone a massive evolution over the past several years. The services you would have bought from an SEO agency or consultant a decade ago would have looked markedly different than what you would buy today. At the same time, content marketing has grown to the point that it’s nearly overwhelming. For

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Facebook Business Page Filters

The Most Annoying Facebook Business Page Habits

Every now and then I’m allowed to have ‘fun’ at the office. Typically, this fun is forced upon me in the form of videos vaguely related to the social media job at hand. One such bit of fun was actually enjoyable! The video below talks about Facebook fatigue and your friends, and is a pretty

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Return On News Feature Image Banner

Return On News: 100 Blogging Lessons, SEO Pitfalls, & More

It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week

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8 business books to read

8 Books Every Entrepreneur and Growth Hacker Should Read

I brandish myself a perpetual student of life, and of business. After all, life is about making mistakes, learning from them, and growing as a result of our life lessons. For most of us, the biggest lessons come from experiences themselves. But we can take a shortcut by reading and staying up to date on

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SCORE Content Marketing Training on Social Media

Grow Your Business With Social Media and Content Marketing [SlideShow]

Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics: What is social media Why use social media for marketing What are the types of social media available

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