We have witnessed a rising trend in medical marketing mistakes across the board, according to recently published healthcare marketing reports by Smith and Jones 2020 and Smith and Jones 2022, digital marketing experts in the field of medicine. A poorly planned marketing campaign leads to even worse execution. And poor execution won’t just prevent you […]
5 Medical Marketing Mistakes Doctors Make Read More »
Search engine optimization is a constantly evolving practice, and SEO trends change quite frequently. This is due to changes with search engines, their algorithms, and the landscape of SEO competition in pretty much all niches. And if you really want to derive real business value from your website, you simply MUST stay on top of
Top 13 SEO Trends and Strategies for 2022 Read More »
Over the years, visual marketing has become an integral part of successfully running a business. Photography is an essential element in visual marketing. Why? Because it provides an opportunity for business owners to inform the public about their products effectively. Photography also contains nearly every detail of products, processes, and services. Because of this, itis
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Video marketing has become a hot topic for marketers and entrepreneurs when pursuing business growth. And the trend is just heating up, with videos quickly becoming one of the most popular content types available. Think about it…video is a great format for people who just want a quick explanation or walk-through of a less simple
7 Common Video Marketing Mistakes to Avoid Read More »
Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s
7 Unique Content Types Proven to Boost Conversions Read More »
It can be tempting to ignore new social media platforms when they pop up, even the ones that seem to have some staying power. Hands up who remembers Vine, Snapchat, and Google Plus. It’s frustrating for a brand to spend time and energy learning a new platform, building a following, and creating great content, only
You Want It, Say So: A Quick Guide to Using TikTok for Venture Growth Read More »
Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics
6 Digital Marketing Traps and How to Avoid Them Read More »
Last year was a real challenge for many marketers and business owners, regardless of the niches they operate in. This especially includes social media marketers. They have had to adjust their work to the changing trends and also had to adjust to new practices. The pandemic was the main reason for all of these changes,
Top Content That’s Popular on Social Media Read More »
Video is a powerful content medium for storytelling. It can have a big impact on the success of your content marketing efforts and promotional campaigns. It also serves as an effective way to connect with people and establish deep relationships with your target audience. And if you want to succeed with it, you need to
4 Tips to Promote Video Content Read More »
While all the other video formats on Instagram restrict you from creating long videos, IGTV (short for “Instagram TV”) helps you take your videos to the next level by allowing you to stretch them up to an hour. This opens up an enormous opportunity for brands to create long-form video content to engage with their
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