Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof […]
Building Links In a Post Penguin World from Austin SEO Meetup Read More »
Coming out of the holiday season, it is a great time to reflect over how the past year went, what plans and aspirations are in process, and what the coming year has in store for us. Many of us encapsulate this as New Year’s resolutions. It is very refreshing to look at the next year
New Year, New Adventures Read More »
I remember the days when you could launch a website and get back to business as usual, knowing that it was likely to provide some value just by existing. These days, websites remain the key to successful marketing strategies However, online marketing includes much more. This post outlines a framework for mapping marketing objectives to a
Web Presence Framework: Extending Reach Beyond Your Website Read More »
The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the
Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online? Read More »
Rather often, we find that anything labeled as “social” is lumped into one big bucket. No matter what type of social tool is being used or analyzed, a large majority of people out there use social media, social networking, and similar terms interchangeably. It is very important to understand the nuances between each individual type
Social Media Networking: Focus on Relationships Read More »
When I first started Return on Now a few years ago, I took a very different approach to generating blog topics. Although I considered potential SEO and Social Media benefits of different topics, and how it would be distributed, that was a minor check point in the content creation process. Now, I take a more
Thanksgiving Moment of Zen Read More »
SEOs come in all shapes and forms. Some of us are full-time professionals focused on every single facet of SEO. Of course, with Google leading the pack by a mile in North America, it’s the most important search engine to optimize for. Not to discount Bing or Yahoo, but they account for less than 20% of
Google SEO Guide: Self-Help Resources Online Read More »
Today’s guest post provided by Shara Clark, who markets and writes about global language school Glovico. In this post, she analyzes how to approach tweeting in multiple languages – why, how, and even a little bit about when. An estimated 13% of the global population speaks English. As a global marketer, that leaves you with
Multilingual Tweeting to Further Your Global Brand Read More »
The following guest post has been contributed courtesy of freelance writer Becky Wilcox. She covers some basic items to keep in mind when working to build out your overall presence online. Take one look at practically any sector of business these days, and it becomes increasingly clear just how important the Internet has become in
3 Tips for Building a Strong Online Presence Read More »
Today I write this blog post with a heavy heart. Just last night, we returned from a trip back home to visit my family. Normally, a trip like this is filled with joy and laughs, sharing stories, and general goodness. This time was different. You see, 2012 has been a tough year for all of
Ode to Martin: Life Lessons From An Old Friend Read More »
