Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for […]
Google Plus: 6 Reasons You Should Be Using It Read More »
We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing
Which Marketing Channels Provide the Most Value? Read More »
The Internet’s profit potential has brought new businesses online in droves. While this is great for the overall business climate, there are side effects to the benefits of online business. Social media provides a perfect example of these side effects. While social media is built around genuine human communication, many businesses simply use social media
4 of the Least Obnoxious Ways to Use Social Media to Reach Customers Read More »
Enjoy the following guest post focused on how to promote a new e-commerce website, courtesy of professional internet marketer Alan Lucas. The views expressed in this post are those of the author and not necessarily that of Return On Now. Creating an e-commerce site can be one of the most profitable moves you could ever
7 Simple Ways to Market a New E-commerce Website Read More »
Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface
Internet Marketing 101 [Slideshow] Read More »
Your company’s online reputation is very important. Most people check online to see what reviews have been left about a company before making a purchase decision. If you have detractors online, you could be losing clients. It’s important to realize that even if you aren’t online, your reputation is. People could be writing about your
How to Protect Your Online Reputation Read More »
Although many of us blog for business purposes, not all bloggers are getting paid for their work. On the other hand, most smaller businesses need to keep expenses in check when promoting their wares. We often get questions from clients and colleagues about our recommendations for low cost or free answers to how to promote
How to Promote a Blog For Free: 26 Ideas Read More »
Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign in Austin, Texas or anywhere. If you have budget to support such a campaign, we highly recommend you hire an
DIY Link Building: Easy Ways to Do It Yourself Read More »
For over a year now, we’ve been seeing a slew of blog posts on the web hyping up a supposed Google Zebra update that is “on the horizon”. This update has been rumored to target everything from social media to ecommerce merchants. Over the past couple of weeks, I’ve seen shares of this topic on
Repeat After Me: There Is NO Google Zebra Update Read More »
SearchMetrics, a leading provider of enterprise caliber SEO Campaign Management software, fields an annual study that analyzes what “factors” most heavily influence organic ranking. In this study, they identify Google ranking factors by drawing a correlation between success on the SERPs and the types of internet marketing tactics each website has undertaken as promotional activities.
Research: Google Ranking Factors for SEO Targeting Read More »
