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Generational Marketing: Target the Family, Not the Individual [Infographic]

The days when marketers can design one-size-fits-all marketing campaigns for brands and products are gone. Consumers now want information tailored according to the preferences and needs of their age group. You can’t target Baby Boomers using Snapchat videos, can you? No – right. This is exactly why you need to change your approach from one-size-fits-all […]

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How to Optimize for Featured Snippets to Improve Your Google Credibility

The way you manage a website and domain is important in driving its Google search ranking. A well-designed webpage is able not only to put you among top 10 results, but can also earn you a featured snippet. This SEO feature has the potential of improving your credibility in the eyes of Google. Even better,

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9 Strategies to Write Clickable Content for Every Social Network

Social media plays an pivotal role in content promotion. Now that it has gone mainstream, more people are exploiting social media sites to keep in touch with their friends, look up news and see what others are doing. Businesses have not been left behind. They are rapidly adjusting as well. With each coming day, businesses

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The Ultimate Guide on SEO for YouTube Videos

YouTube marketing is important not only for the active members of the YouTube community, but for all SEO practitioners, too. If you own a website that’s not particularly linked to video and you don’t bother producing YouTube videos for the sake of marketing, you’ll have to change something about that. YouTube is getting more traffic

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Influencers are influential because of their communities - Brian Solis

The Do’s and Don’ts of Influencer Marketing

Focusing your marketing strategy around influencers can be an effective way of quickly gaining exposure for your brand. But what exactly is an “influencer?” An influencer can be considered anyone who has an impact on the way people think or feel about things. When they have this characteristic coupled with a loyal online following, the

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How to Find the Right Balance on Social Media to Sell More

While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration. This is not some fairytale story! Social media is the best way to

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Essential Ways to Promote Your New Website

Recent studies show that 81% of customers visit a company’s website prior to making a purchase. While some people visit it directly, following the link featured in blog posts, social networks and emails, most of them start by typing a keyword into a search engine. Given the fact that 75% of users never scroll past

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10 Things You Should Never Share on Social Media

With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a business account matters not. Rest assured that clients (and potential

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7 Tips to Boost Social Media Engagement for Businesses

As a business owner or marketer, you are surely already fully aware of the importance that social media has as a component of your marketing campaigns. Facebook alone is leading the way with over 2 billion active users, so I don’t have to tell you that this market is huge. So you’ve got your content

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10 Ways to Get More Instagram Followers

We are beyond the point where we can deny the immense influence of Instagram. Though people originally believed that Instagram was mostly for individual accounts, we’ve come to learn the marketing opportunities it holds for businesses and companies. Using the platform for your business can boost growth, awareness, engagement, and interaction with your target audience,

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