SEO: Don’t Overlook the Competition!
Surely you have all seen the news this past week about Google Instant, where search term recommendations are automatically populated in a pulldown menu that adjusts as you type out the key terms you want to search for. This is actually a very cool new feature, but don’t believe any of the FUD about how this means that SEO is dead. This feature is more likely to change the way people search, rather than make the whole practice obsolete altogether. And improving the way people search should be seen as an opportunity rather than a deal-killer!
Not that we’ve established that SEO will in fact remain relevant moving forward, let’s take a step back to consider the most commonly ignored piece of the SEO puzzle…
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