If you want to run a successful business these days, you need more than the hottest product on the block. Regardless of whether you’re selling delicious gourmet burgers or offering stellar specialized services like professional housecleaning, it won’t really matter unless your market knows. So, what does it take to reach your market? First of […]
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EDITOR’S NOTE: This post is outdated. Please check out our updated overview of N-E-E-A-T-T for the latest model for valuing content in search and AI. Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness,
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User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to
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Digital self-service. It’s a keyword that best describes chatbots, especially in this time of the pandemic. Due to budget cuts, business owners were forced to lay off many of their employees. Despite not wanting to do so, businesses needed to do this to save whatever they can to survive. This has crippled entire industries due
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With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business owner, that means that
How to Write SEO-Friendly Product Descriptions for eCommerce Read More »
Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics
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We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and
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The modern world moves at the speed of light. Meanwhile, the economy and free market must move with it. If you want to survive in an ever-changing financial services industry, you will need to keep up with current trends in both finance and marketing. Along with the more broad financial marketing trends, it is also
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If you want to optimize your website to perform well on search engines, you’ll need to be dedicated to identifying new ways to enhance your search engine optimization strategy. Anchor text SEO is one of the things you’ll need to grasp to get this working properly. Anchor text plays a pivotal role in SEO, because
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Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of
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