As an entrepreneur, you’ve almost certainly heard the saying “content is king.” This statement, made famous by Bill Gates way back in 1996, has essentially shaped the way marketers have operated for the past two decades. For those who are just setting out on their entrepreneurial journey, though, this sentiment can be a bit misleading. […]
Generating Leads With Content: 3 Things Most Businesses Get Wrong Read More »
In the present times, hashtags have become a vital element of each and every popular social media channel. Hashtags are popular and will remain so due to the value they provide. Basically, hashtags help people discover new information on different topics. Studies have shown that businesses which use hashtags on Twitter and Instagram are improving
Hashtag Marketing: Boost Social Media Effectiveness Up to 40% Read More »
Want to be at the top of the SERPs for your most important search keywords? Everyone wants to be on top of Google’s results. Why? Because you’ll get more traffic, and subsequently, more sales. How you get to the top also depends on the kind of SEO that you’re doing. Some don’t want to put
Why White Hat SEO is The Only Way You Should Pursue Rankings Read More »
Happy new year, dear readers! Although I’m a little later than I have been in the past couple of years with this post, the time has come to share my SEO 2018 predictions and trends to watch. It would be easy to dismiss the notion of a predictions post altogether, given the massive changes we
SEO 2018 Predictions and Trends Read More »
Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to ensure there is brand consistency
Social Media Tips to Improve Brand Consistency Read More »
The days when marketers can design one-size-fits-all marketing campaigns for brands and products are gone. Consumers now want information tailored according to the preferences and needs of their age group. You can’t target Baby Boomers using Snapchat videos, can you? No – right. This is exactly why you need to change your approach from one-size-fits-all
Generational Marketing: Target the Family, Not the Individual [Infographic] Read More »
Social media plays an essential role in content promotion. Now that it has gone mainstream, more people are exploiting social media sites to keep in touch with their friends, look up news and see what others are doing. Businesses have not been left behind. They are rapidly adjusting as well. With each coming day, businesses
9 Strategies to Write Clickable Content for Every Social Network Read More »
Selecting high performing search terms are one of the most important aspects of running paid search campaigns. Often, your branded keywords are where you end up with the lowest CPC and highest CTR. However, many advertisers are skeptical about this practice because they already appear first in organic search listings. Understanding Branded Terms Branded terms
Defending Your Territory: The Need to Bid on Your Brand Terms Read More »
YouTube marketing is important not only for the active members of the YouTube community, but for all SEO practitioners, too. If you own a website that’s not particularly linked to video and you don’t bother producing YouTube videos for the sake of marketing, you’ll have to change something about that. YouTube is getting more traffic
The Ultimate Guide on SEO for YouTube Videos Read More »
Enjoy today’s guest post and infographic from Toby Dean of WL Media HK. Gone are the days when having a website was considered an unnecessary luxury that only large companies could afford. A regularly updated website along with a good online presence is quite essential today for big and small businesses alike. If done regularly,
INFOGRAPHIC: What to Look For In a Monthly SEO Package Read More »
