Many sellers find it challenging to move product on Amazon. No matter how much effort you expend to increase organic traffic for your listings, it may never be enough. A good advertising campaign is the bedrock upon which a seller’s Amazon success is built. This is why most sellers take advantage of Amazon Ad Campaigns. […]
How to Find Relevant Keywords for Amazon Ad Campaigns – An Expert’s Advice Read More »
The buyer’s journey has changed drastically compared to what it was several years ago. This is mainly due to the growth of the internet, as well as changes in consumer expectations. Prospects today will complete more than half of the buying journey before even speaking to a sales representative for the first time. Marketing automation
How to Automate Your Customer Experience for Referrals Read More »
One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating
Ultimate Guide to Creating #PPC Ad Copy for B2B Read More »
Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective
Landing Page Tips for Better Conversion Rates and Revenue Read More »
Information products, also often referred to as digital products, have been holding strong for some time now. Information products can come in a variety of formats, including written text, audio / podcasts, or even video (streaming or recording). In fact, many online courses you come across are info products, and these tend to be delivered
Want to Get Into Information Products? Start Here. Read More »
There are many strategies for successfully positioning a brand in today’s competitive market. From advanced digital marketing techniques to fun guerrilla methods, there’s always a way to reach your target audience. However, when all things are said and done, the old methods still work just as well. This is why building brand trust and brand
4 Tips to Build Brand Trust in eCommerce Read More »
The Google Ads platform is an incredibly powerful tool. When used properly, you will be able to generate leads for your business at a manageable cost. Of course, that is easier said than done. There are plenty of ways for you to err when trying to drive demand with Pay Per Click Advertising. If you
How Google Ads Time Of Day Performance Impacts ROI Read More »
If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true
Best B2B Lead Generation Tactics for your Digital Marketing Strategy Read More »
When we look at LinkedIn advertising, the process may seem quite similar to other social media platforms. But, it is very different when we look at the end results. So, what makes LinkedIn stand out? There are many informal advertising channels at our disposal today. These platforms are tailored mostly for our profiles. It is
A Comprehensive Guide for Linkedin Ads and Dimensions [INFOGRAPHIC] Read More »
Ebook creation is a lot of hard work, but it can also be quite rewarding in the long run. It is one of the most cost-effective methods used by businesses for promoting and marketing products/services. eBooks can help generate targeted leads, which in turn will help boost the ROI on your marketing efforts. Free eBooks
eBook Marketing Best Practices: 21 Tips [INFOGRAPHIC] Read More »
