No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged, […]
Online Reputation Management (ORM): 6 Tips to Boost It Read More »
You put in a lot of work to create and promote blog content that appeals to your target audience. A high bounce rate is the last thing you want to see. Visitors land on your blog for a number of reasons. Maybe a branded or paid social media post directed traffic to a specific article.
How to Diagnose And Reduce The Bounce Rate On Your Blog Read More »
People around the world have some common basic interests. We all love video content. We would rather watch a video than read a blog. According to a survey, 59% of all B2B decision-makers favor video content over text. We can’t say enough about the benefits of video marketing. Videos can be used to educate and
5 Tips to Improve Your SEO Efforts With Video Content Read More »
Blackhat Search Engine Optimization (SEO) tactics are very risky. Many of them can get you delisted on Google and other search engines if/when you get caught. Even worse, you could be labeled as a spammer and watch your website’s organic traffic vanish in short order. Blackhat SEO: Why People Do It Yes, these techniques can
Blackhat SEO Tactics to Avoid Read More »
WordPress is the number one open-source content management platform for websites. The features and benefits that it offers are unmatched. Most people choose WordPress for their websites because it also offers a range of Search Engine Optimization (SEO) extensions and plugins from which to choose. If want to make your WordPress website more user-friendly, then
7 Killer SEO WordPress Plugins That Will Help You Rank Higher Read More »
Surely you’ve heard the old adage: “There is no such thing as bad publicity.” While it may not be the case 100 percent of the time, the saying still contains a kernel of truth. In this post, we will explore the concept of using controversy in your marketing how it might help or hurt your
Controversial Marketing: The Risk and The Payoff Read More »
A couple of years ago, the blogosphere went crazy for updating old content. Optimizing your existing posts became the default for a lot of sites. It was even a higher priority than posting new content, because people realized that old content can age badly. So freshness is really important, right? Well the answer is a
How Much Does Google Really Care About Content Freshness? Read More »
Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost
How to Start a Successful Online Business During the COVID-19 Pandemic Read More »
Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their
Content Marketing Playbook: Why It’s Important and How to Create One Read More »
Producing SEO-friendly content is a sure-fire way to grow your business without adding to your marketing budget. If your website is optimized properly on-page and has solid domain authority, it will rank higher in Google. And ranking higher literally means more customer engagement. No matter how great your content may be, it serves no purpose
How to Create SEO-Friendly Content: 5 Practical Tips Read More »
