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Content Marketing Mistakes

The Biggest Content Marketing Mistakes You Might Be Making [Expert Roundup]

We reached out to content marketing pros across the interwebs and asked them to riff on the theme of content marketing mistakes: “In the middle of 2015, what are you seeing content marketers do that they shouldn’t? Or not do that they should?” Their comments build on each other, reminding us of how to address content marketing mistakes via […]

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Your website is a lot like a new home.

8 Ways to Beef Up Your Content (and Boost Conversion Rate)

Your website is a lot like a new home. When you build a house, you invest in professionals to build a house that’s structurally sound, and is the nicest one on the block. If you only furnish your new home with cheap, second-hand furniture, your ability to impress people will stop at the front door.

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Off-Site SEO Employs Social Networks

The Best Ways to Go About Off-Site SEO

Over time, businesses have learned why they need to engage in search engine optimization to beat out the competition. You can find a large volume of content out on the web about keywords, techniques, and SEO strategy, and the range of opinions has made managing SEO at a tactical level all the more confusing. But with all the advice and

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How to Grow Website Traffic Without Advertising

How to Drive Website Traffic Without Advertising

Today we offer you a guest post courtesy of Eve Haugen, on behalf of QuickSEOResults. Enjoy the guest post. I did not launch my website. I let it drift into the great ocean of the internet, barely causing a ripple. This was poor planning on my part. I regularly updated my content and kept it

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Free Marketing Tactics To Promote Your Business

16 Free Marketing Tactics For Promoting Your Business

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a

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Return On News: Mobilegedddon, Ecommerce Optimization, Social SEO

Return On News: Mobilegeddon, Ecommerce, Social SEO

This week, it seems like a great time to do an edition of Return On News. We haven’t done one in at least a month or two, and there have been a ton of great articles that I’ve come across in the past few weeks. Of course, it has been a very busy time in

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Authenticity: The Key to Inbound and Internet Marketing

Authenticity is the Key to Successful Inbound and Internet Marketing

Internet marketing has been around for years, but it continues to evolve before our very eyes. How long have you been involved in the internet game? If longer than five years, you witnessed the “old west” feel of the internet’s early days. Back then, SEO was more about keyword density, sites ranked based on having

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40 Questions to Ask When Starting a New Blog

Starting a Blog? Ask Yourself These 40 Questions.

So you have decided to start your own blog. Good for you! Blogging is a great way to express yourself and share your ideas with the world. It can provide rewards many times over. I, personally, have tremendously enjoyed blogging over the years. But as with any new undertaking, it’s not all perfume and roses.

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5 Best Free CMS Options

How To Write Blog Posts That Will Rank Well and Engage Readers

By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search

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