So today you are looking at the first edition of “Return On News”. My goal is to share a similar set of recommended articles and blog posts at least once monthly. If there is enough volume, I might even do it more often.
Do you love SEO? Do you love Fantasy Baseball? They have a lot in common. Here’s one take on it. What else do you have to add?
Anchored links are good for helping direct users to the right part of a web page right when they click through to view the materials. This post explains the basics of anchored links and how they impact SEO.
I cover a variety of SEO topics on Return On Now, but it is often important to take a step back and consider the full realm of online marketing. While SEO is most important for presenting your best game face to the search engines, it is not the only variable at play. You also have
Subdomains and subfolders are handled completely differently by search engines. Learn when and how to use each the right way.
We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to
Robots.txt allows you to suggest which pages each search engine should not crawl. Learn the basics in this blog post.
Tommy Landry takes a moment to review Google+, discussing it’s use as a social network and how it might be important to understand for social search.