Social Search is a huge priority for Google, so it should be for you as well. They have gone to great lengths to make progress in figuring it out, because their own future depends on it. If you are still struggling to enhance your SERP placement, the following are some tips you can use to […]
Social Search: How to Maximize Your Online Visibility Using Social Media Read More »
On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B
Online Demand Generation: Top Media Vehicles for Driving Leads Read More »
Welcome to part two of our “Hidden Costs of Social Media” series. Take a moment to read Part 1 before diving into the information below. Cost of Managing As I mentioned in the first installment, setting up / claiming social media profiles and posting information to them is “Free”. But to do it right, there
Hidden Costs of Social Media, Part 2 Read More »
When social media first became all the rage, it was touted as being a great free way to earn some buzz and the resultant awareness. While it is free to open up a social media account, set up a profile, and start networking and sharing links, that is not the whole story. A lot of
Hidden Costs of Social Media, Part 1 Read More »
Today’s post comes to you courtesy of the newest member of the Return On Now family, John Nettles. John recently joined us to provide copywriting and white paper authoring services. In this post, he covers off five shortsighted stigmas about SEO that should be eliminated from your vocabulary. The recent Google Penguin update has generated
5 Dangerous Misconceptions About SEO Read More »
With all of the recent talk about Google’s algorithm updates and penalties, especially Panda and Penguin, SEOs are scampering to adjust to the changes. Of course, Google is just enforcing what they have told us all along. Create great content, do it consistently, and play by the stated rules of the game. This means no backlink trickery, automated
Four Key Overlaps Between Social Media and SEO Read More »
In the past couple of weeks, multiple clients and networking contacts have asked me for information regarding Baidu, the flagship search engine in China. Since I have collected a list of good data points for responding to those inquiries, I thought it would be a great idea to summarize here for you as well.
Baidu Search: SEO and PPC on China’s Search Engine Read More »
Today, we are sharing a guest post by John Miller. John is an SEO Professional who works out of Sydney, Australia. This post focuses on something we all need to nurture to succeed in today’s digital marketing environment – relationships with other webmasters and businesses. Disclaimer – the opinions and strategies in this post are
Why Relationships Are The Best Tool For Promoting Your Website Read More »
If you are reading this blog post, you already understand the idea of the “blogosphere”. Heck, you are probably blogging on your own or your company’s website. It is known that blogging is beneficial to overall site health as well as SEO. But are you sure you are approaching it correctly? How confident are you
Blogging for SEO Benefits Read More »
Today we share with you an insightful post from Sarah Dunbar of SEO Map. If you have been reading the news, you know that Facebook is cracking down on fake likes. Let’s see her take on why this is a good thing. Many companies are taking the easy way out when it comes to their
“Like” or “Buy”: The Disadvantages of Paying for Facebook Likes Read More »
