Keyword Match Types for Google AdWords
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
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Types of Social Media
Quick overview of the various types of social media available to all of us today.
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Anchored Links: What You Need To Know for SEO
Anchored links are good for helping direct users to the right part of a web page right when they click through to view the materials. This post explains the basics of anchored links and how they impact SEO.
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Subdomains vs. Subfolders: Which is best for SEO?
Subdomains and subfolders are handled completely differently by search engines. Learn when and how to use each the right way.
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White Hat SEO vs. Black Hat SEO
What is the difference between White Hat and Black Hat SEO? Here is one SEO’s quick response to that exact question.
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Website Traffic – The Power of Buzz
We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to
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Robots.txt: Understanding the Basics of Crawler Management
Robots.txt allows you to suggest which pages each search engine should not crawl. Learn the basics in this blog post.
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SEO: Google Sitelinks Enhancements
Review of the latest updates to Google Sitelinks and what it means for SEO.
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SEO Content Strategy: The Importance of Personas
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
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Google Search vs. Display – Pros and Cons
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
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